Bmw History

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BUSINESS STRATEGY EVALUATIONS
OF
BMW

Prepared by

|Mr. Yi Ze, Li ( Tommy ) |ID. 5237802 |SEC. 471 | |Ms. Kidtaya C. |ID. 5225103 |SEC. 471 | |Ms. Meng-Chien C. |ID. 5135116 |SEC. 471 |

IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF
EN 3240 (READING IN BUSINESS ENGLISH)
DEPARTMENT OF BUSINESS ENGLISH
FACULTY OF ARTS
ASSUMPTION UNIVERSITY OF THAILAND
(SUVARNABHUMI CAMPUS)

Semester 3/2012

ABSTRACT

This critique on BMW intends to find out Industry Analysis, Strategy Description, Strategy Evaluation, Strategic Issues, and Strategic Recommendations including responding questions of has top management determined the nature and direction of the business over the next few years? Do you know the specifics of the organization's strategy? Do the key managers share the same vision of the strategic direction? Is the strategy sufficiently clear so you and the key managers can readily agree upon what new products and markets your current strategy would include and exclude? Is the statement of strategy used for making future product and market choices? Are strategic deliberations held separately from your long-range planning efforts? Is the strategy determining what you plan, project, and budget? Are assumptions about the environment used for setting strategy? Is future strategy determining decisions relating to capital improvements? Does each department have a clear stated strategy? Do the department strategies clearly support the overall cooperative's strategy? And is overall performance reviewed on both strategic accomplishment and operating results?

ACKNOWLEDGEMENT

This critique had been successful by the contributions of Mr. Yi Ze, Li (Tommy), Ms. Kidtaya C., Ms. Meng-Chien C. Also, gratefulness was extended to Mr. Yi Ze, Li (Tommy) who contributed on Chapter II, Chapter III and 4.9~4.12 of Chapter IV Ms. Kidtaya C. who contributed on 4.5~4.8 of Chapter IV and Chapter V Ms. Meng-Chien C. who contributed on Chapter I and 4.1~4.4 of Chapter IV

Respect was humbly extended to all lecturers in the Program of Business English, faculty of Arts for their teaching and advices to this successful research. Finally, had this study been useful to social at large, the team would extend it to their fathers and their mothers for their unfailing spiritual supports. Would there be any errors or any defects, the team humbly admitted for further improvements.

|Mr. Yi Ze, Li ( Tommy ) | | |Ms. Kidtaya C. | | |Ms. Meng-Chien C. | | | | | | | |

Table of Contents

| |Pages | |Abstract |2 | |Acknowledgement |3 | |Table of Contents |4-5 | | | | |Chapter I |Introduction | | | |1.1....
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