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Black & Decker Case Analysis

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Black & Decker Case Analysis
|This is a decision case. Galli has 3 optional strategies to choose to improve the poor sales of Professional-Tradesmen products. We need to analyze all of |
|them and make a decision. |

|SWOT analysis(Strength Weakness Opportunity Threats) can be applied to this case. |

|End users hold a perception that Balck & Decker Professional-Tradesmen products are poor in quality. |
| |
|[pic] |

|Research on product quality |
| |
|Both laboratory tests and extensive field tests show that most Professional-Tradesmen products have good quality. Below is the test result. |
| |
|[pic] |
| |
|Research on Brand Awareness and Perceptions
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