Red lobster
This form can be used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers.
Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis.
It is a decision case, in which Joseph Galli as the vice president of sales and marketing need to propose a solution to the company directors, in order to regain the market share in tradesmen segment.
The major problem is that B&D has enjoyed leading brand name and good quality, but they did not perform as good in tradesmen segment as in consumer segment and industrial segment.
List any outside concepts that can be applied: Write down any principles, frameworks or theories that can be applied to this case.
Porter’s Five Forces model.
SWOT analysis
3C model (The Customer, Competitors, Corporation)
4P model (marketing matrix, product, price, promotion, place)
List relevant qualitative data: evidence related to or based on the quality or character of something.
B&D has been accepted as one of the most powerful brand in the world, just like Walt Disney, Kodak and NBC. For professional industry segment, the customers view B&D as offering high-quality, differentiated products and excellent services.
B&D’s share problem in tradesmen was not in product quality. B&D’s product quality was very competitive in most of its products.
Tradesmen talk a lot with the tools and their performance during their work. Their perception about the brands is that Makita provided a good baseline option in all major categories and B&D is only for home use, so not professional.
The major products of tradesmen segment are drills, saws and sanders. They accounted for 80% of the total sales. Makita has staked out to leadership positions in all products and distributions within the tradesmen segments.
Homes centers,
Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis.
It is a decision case, in which Joseph Galli as the vice president of sales and marketing need to propose a solution to the company directors, in order to regain the market share in tradesmen segment.
The major problem is that B&D has enjoyed leading brand name and good quality, but they did not perform as good in tradesmen segment as in consumer segment and industrial segment.
List any outside concepts that can be applied: Write down any principles, frameworks or theories that can be applied to this case.
Porter’s Five Forces model.
SWOT analysis
3C model (The Customer, Competitors, Corporation)
4P model (marketing matrix, product, price, promotion, place)
List relevant qualitative data: evidence related to or based on the quality or character of something.
B&D has been accepted as one of the most powerful brand in the world, just like Walt Disney, Kodak and NBC. For professional industry segment, the customers view B&D as offering high-quality, differentiated products and excellent services.
B&D’s share problem in tradesmen was not in product quality. B&D’s product quality was very competitive in most of its products.
Tradesmen talk a lot with the tools and their performance during their work. Their perception about the brands is that Makita provided a good baseline option in all major categories and B&D is only for home use, so not professional.
The major products of tradesmen segment are drills, saws and sanders. They accounted for 80% of the total sales. Makita has staked out to leadership positions in all products and distributions within the tradesmen segments.
Homes centers,