Black Canyon Is The Largest And Most We
Black Canyon is the largest and most well known coffee restaurant in Thailand.
Black Canyon's excellent reputation is based on serving coffees of the highest quality, with the best aroma and taste, made from 100% fresh coffee beans imported from around the world, as well as those grown in Thailand under Royal patronage.
The founder of Black Canyon Coffee is Pravit, who had little food industry experience. And it was established in 1993.
Black Canyon coffee houses also serve an extensive food menu. The menu combines Western dishes such as soups, salads, pasta and and Thai dishes.A unique feature of the menu are the "fusion" dishes which combine East and West, examples of which are spaghetti with green curry sauce.
Black Canyon now has more than 200branches all around Thailand and more than 40 international locations in Asian and Arab countries, including Malaysia, Singapore, Myanmar, Dubai, Cambodia, China, Laos and Indonesia.
Domestic Analysis Advantages Low coffee prices: competitive advantage
Compared to large coffee restaurant such as Starbucks, the price of black canyon coffee is quite low, which is a competitive advantage for it. Extensive variety of coffee and foods
As I mentioned before, it serves a wide variety of menus to meet different kinds of tastes of people. American cowboy theme
This a style which is quite popular both in Thai and other countries in Asian. Protection from Thai government
Because the Thai government is very protective of its domestic industry, it will implement some policies to help domestic important industry to expand its business oversea.
Disadvantages
Limited English speaking staff Inefficient supply chain
The supply chain is quite inefficient to get enough materials, even though most of the materials the company need is from Thai. Limited capital
Black Canyon's excellent reputation is based on serving coffees of the highest quality, with the best aroma and taste, made from 100% fresh coffee beans imported from around the world, as well as those grown in Thailand under Royal patronage.
The founder of Black Canyon Coffee is Pravit, who had little food industry experience. And it was established in 1993.
Black Canyon coffee houses also serve an extensive food menu. The menu combines Western dishes such as soups, salads, pasta and and Thai dishes.A unique feature of the menu are the "fusion" dishes which combine East and West, examples of which are spaghetti with green curry sauce.
Black Canyon now has more than 200branches all around Thailand and more than 40 international locations in Asian and Arab countries, including Malaysia, Singapore, Myanmar, Dubai, Cambodia, China, Laos and Indonesia.
Domestic Analysis Advantages Low coffee prices: competitive advantage
Compared to large coffee restaurant such as Starbucks, the price of black canyon coffee is quite low, which is a competitive advantage for it. Extensive variety of coffee and foods
As I mentioned before, it serves a wide variety of menus to meet different kinds of tastes of people. American cowboy theme
This a style which is quite popular both in Thai and other countries in Asian. Protection from Thai government
Because the Thai government is very protective of its domestic industry, it will implement some policies to help domestic important industry to expand its business oversea.
Disadvantages
Limited English speaking staff Inefficient supply chain
The supply chain is quite inefficient to get enough materials, even though most of the materials the company need is from Thai. Limited capital