Haldiram Imr

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  • Topic: Marketing, Thailand, Bangkok
  • Pages : 24 (5488 words )
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  • Published : September 19, 2009
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IIPM

International Marketing Research Project Report on

HALDIRAM IN THAILAND

List of Contents

1. Acknowledgment……………………………………………………………..3

2. Executive Summary…………………………………………………………..4

3. Introduction…………………………………………………………………..6

4. Products………………………………………………………………………9

5. Market………………………………………………………………………..11

6. PESTLE Analysis…………………………………………………………….13

7. Porter’s Five Forces Analysis……………………………………………….16

8. Research Methodology………………………………………………………21

9. Recommendations & Conclusions………………………………………….24

10. Bibliography…………………………………………………………………26

Acknowledgement

We would like to thank our International Marketing Research Professor Mr. Vaid for his unbiased guidance in this project and also we would like to extend our gratefulness to Mr. Rishi Seth, Marketing Manager – Springboard Research that works with the leading IT companies in the world in the software, services, telecom, and hardware sectors. Springboard has been acknowledged as an emerging leader and was recently named “Rising Star” in the global IT market research industry by Outsell, the leading research and advisory firm for the information industry.

EXECUTIVE SUMMARY

INTRODUCTION

The one of the most distinctive Thai customs is the wai, which is similar to the Indian Namaste gesture. Showing Greeting, Farewell, or acknowledgement, it comes in comes in forms reflecting the relative status of those involved, but generally it involves a prayer- like gesture with the hands and a bow of the head.

Tourist numbers have grown to over 15 million international guests visiting Thailand in 2007. The average duration of their stay in 2007 was 9.19 days, generating an estimated 547,782 million Thai baht, around 11 billion Euro. HALDIRAM’S

In this part we explore the history of Haldiram’s and the products offered by it.

THAILAND AS A MARKET

A market is a place which allows the purchaser and the seller to invent and gather informations and lets them carry out exchange of various products and services. In other words the Meaning of Market refers to a place where the trading of goods and services take place. And the market which we choose for our launch of product HALDIRAM’s is THAILAND.

Before establishing the business it is really necessary to find out various factors which shows the past & present condition of the market & also shows the future prospect in that place .Before setting business in the world environment , we measure various facts. Like SWOT analysis, Pestle analysis to show how an organization can give a competitive advantage in Thai market.

Porter’s 5 force model

Porter’s 5 force model includes the five forces which affects the business. We have conducted porter’s 5 force analysis to analysethe forces that may affect Haldiram’s in Thailand.

PESTLE Analysis
The PESTLE analysis is a useful tool for understanding the “big picture” of the environment in which you are operating, and the opportunities and threats that lie within it. By understanding the environment in which we operate (external to your company or department), we can take care of the various factors affecting the business which are Political factors, Economic factors, Social factors, Technological factors, Legal factors and Environmental factors. We have used it as a generic 'orientation' tool, finding out where our organization or product is, in the context of what is happening outside that will at some point effect what is happening inside the organisation.

SWOT Analysis

SWOT represents the Strength, weakness, opportunity & threats which will act as leading forces affecting the business. We will study these forces and find ways to overcome the weaknesses, fight the threats and capitalize on our strengths and opportunities.

RESEARCH METHODOLOGIES

The research methodologies that we talk about are the Quantitative and Qualitative research methods. In the report we also consider the...
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