Haldiram Imr
IIPM
International Marketing Research Project Report on
HALDIRAM IN THAILAND
List of Contents
1. Acknowledgment……………………………………………………………..3
2. Executive Summary…………………………………………………………..4
3. Introduction…………………………………………………………………..6
4. Products………………………………………………………………………9
5. Market………………………………………………………………………..11
6. PESTLE Analysis…………………………………………………………….13
7. Porter’s Five Forces Analysis……………………………………………….16
8. Research Methodology………………………………………………………21
9. Recommendations & Conclusions………………………………………….24
10. Bibliography…………………………………………………………………26
Acknowledgement
We would like to thank our International Marketing Research Professor Mr. Vaid for his unbiased guidance in this project and also we would like to extend our gratefulness to Mr. Rishi Seth, Marketing Manager – Springboard Research that works with the leading IT companies in the world in the software, services, telecom, and hardware sectors. Springboard has been acknowledged as an emerging leader and was recently named “Rising Star” in the global IT market research industry by Outsell, the leading research and advisory firm for the information industry.
EXECUTIVE SUMMARY
INTRODUCTION
The one of the most distinctive Thai customs is the wai, which is similar to the Indian Namaste gesture. Showing Greeting, Farewell, or acknowledgement, it comes in comes in forms reflecting the relative status of those involved, but generally it involves a prayer- like gesture with the hands and a bow of the head.
Tourist numbers have grown to over 15 million international guests visiting Thailand in 2007. The average duration of their stay in 2007 was 9.19 days, generating an estimated 547,782 million Thai baht, around 11 billion Euro.
HALDIRAM’S
In this part we explore the history of Haldiram’s and the products offered by it.
THAILAND AS A MARKET
A market is a place which allows the purchaser and the seller to invent and gather
International Marketing Research Project Report on
HALDIRAM IN THAILAND
List of Contents
1. Acknowledgment……………………………………………………………..3
2. Executive Summary…………………………………………………………..4
3. Introduction…………………………………………………………………..6
4. Products………………………………………………………………………9
5. Market………………………………………………………………………..11
6. PESTLE Analysis…………………………………………………………….13
7. Porter’s Five Forces Analysis……………………………………………….16
8. Research Methodology………………………………………………………21
9. Recommendations & Conclusions………………………………………….24
10. Bibliography…………………………………………………………………26
Acknowledgement
We would like to thank our International Marketing Research Professor Mr. Vaid for his unbiased guidance in this project and also we would like to extend our gratefulness to Mr. Rishi Seth, Marketing Manager – Springboard Research that works with the leading IT companies in the world in the software, services, telecom, and hardware sectors. Springboard has been acknowledged as an emerging leader and was recently named “Rising Star” in the global IT market research industry by Outsell, the leading research and advisory firm for the information industry.
EXECUTIVE SUMMARY
INTRODUCTION
The one of the most distinctive Thai customs is the wai, which is similar to the Indian Namaste gesture. Showing Greeting, Farewell, or acknowledgement, it comes in comes in forms reflecting the relative status of those involved, but generally it involves a prayer- like gesture with the hands and a bow of the head.
Tourist numbers have grown to over 15 million international guests visiting Thailand in 2007. The average duration of their stay in 2007 was 9.19 days, generating an estimated 547,782 million Thai baht, around 11 billion Euro.
HALDIRAM’S
In this part we explore the history of Haldiram’s and the products offered by it.
THAILAND AS A MARKET
A market is a place which allows the purchaser and the seller to invent and gather
Bibliography: 1. Joe Cummings, Lonely Planet World Food Thailand, 288 pages, Lonely Planet Publications, 2000, ISBN 978-1864500264 2 3. Hinduism Today | Thailand | July/August/September, 2003 4