billborads
ISSN : 2278-8387
Vol 1 (1), 2012
THE EFFECT OF BILLBOARDS ADVERTISEMENT ON CONSUMER
(A study of Kurukshetra & Kaithal cities of Haryana State)
Mr. Anil Kumar
Asst. Professor, Department of Management Studies & Research
CBS Group of Institutions, Jhajjar (Haryana)
Email: anilror@gmail.com
ABSTARCT
The purpose of this study was to determine the effect of billboards advertisement on consumer, on survey participants (consumers) who are living in Kurukshetra& Kaithal cities in Haryana state and to measure the effects on participants' purchasing behavior. The research also attempted to specify the different characteristics of billboard advertisements in comparison to other advertising instruments. The other research aims are to designate the status of billboard advertisements among the advertisement instruments which are thought to have an effect on the purchasing behavior of consumers and to determine the effects and dimensions of billboard advertisements. A face-to-face interview survey is conducted on 150 people who live in Kurukshetra & Kaithal cities and who are selected with random sampling. The researchers used a number of statistical tools and tests like Kaiser- Meyer –Olkin Measure of sampling Bartlett’s Test of Sphericity, Multivariate Factors analysis,
Eigen value, Chi-square test and the like of evaluation of the present study and SPSS 17.0 for Windows. Based on the findings that age, years of experience, salary, and the like the researches have valid constructive suggestions that could be carried out in the future. The result of the analysis shows that people generally have positive opinions about advertisements. They think that billboard advertisements have more effective visual impact. However, awareness of billboard advertisement amongst some people is relatively low. The results of the study indicate that billboard advertisements which create different ideas, which are effective in informing and persuading people and which are sensitive to the
Vol 1 (1), 2012
THE EFFECT OF BILLBOARDS ADVERTISEMENT ON CONSUMER
(A study of Kurukshetra & Kaithal cities of Haryana State)
Mr. Anil Kumar
Asst. Professor, Department of Management Studies & Research
CBS Group of Institutions, Jhajjar (Haryana)
Email: anilror@gmail.com
ABSTARCT
The purpose of this study was to determine the effect of billboards advertisement on consumer, on survey participants (consumers) who are living in Kurukshetra& Kaithal cities in Haryana state and to measure the effects on participants' purchasing behavior. The research also attempted to specify the different characteristics of billboard advertisements in comparison to other advertising instruments. The other research aims are to designate the status of billboard advertisements among the advertisement instruments which are thought to have an effect on the purchasing behavior of consumers and to determine the effects and dimensions of billboard advertisements. A face-to-face interview survey is conducted on 150 people who live in Kurukshetra & Kaithal cities and who are selected with random sampling. The researchers used a number of statistical tools and tests like Kaiser- Meyer –Olkin Measure of sampling Bartlett’s Test of Sphericity, Multivariate Factors analysis,
Eigen value, Chi-square test and the like of evaluation of the present study and SPSS 17.0 for Windows. Based on the findings that age, years of experience, salary, and the like the researches have valid constructive suggestions that could be carried out in the future. The result of the analysis shows that people generally have positive opinions about advertisements. They think that billboard advertisements have more effective visual impact. However, awareness of billboard advertisement amongst some people is relatively low. The results of the study indicate that billboard advertisements which create different ideas, which are effective in informing and persuading people and which are sensitive to the