Impact of Advertisement on Consumers

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  • Topic: Cross tabulation, Frequency distribution, Research
  • Pages : 7 (1231 words )
  • Download(s) : 1000
  • Published : June 7, 2012
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Background of study

OBJECTIVE

To know the impact of advertisement on consumers.
To know how the advertisements affects the consumer opinion about the product. To know which type of advertisements does the consumers like most.

SCOPE

To check the response of consumers to the advertisements.

LIMITATION

The advertisements- 100% of the advertisements are made on some illusive subjects, patterns and presentations that take the young children away from the reality in the feelings of fantasy what they like but those things move into their head for long time and kill their time and energy for their studies and other productive activities in that age.

Most of the news and information are manipulated (hiding or profiling low some features and highlighting some other features) and presented in such a way that the viewers become biased from the real facts to the vision of the concerned TV Center owners. This is very harmful for the young generation not only by knowing and trusting the biased news but also with some mistaken ideas in their sense.

Serials (dramas and programs) are the most harmful things for the youngsters. These serials are made in such a way that each episode is ended up with high pick suspense to be shown in next episode.

REVIEW OF LITERATURE

TYPE OF RESEARCH

Research Design
It is an outline of the research process from stating the hypothesis and its operational implications to the final analysis of the data along with appropriate interpretations. Descriptive research design was used for the study on Impact of advertisement on consumers. Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. Many scientific disciplines, especially social science and psychology use this method to obtain a general overview of the subject.

Sources of data collection
Primary data:
This is defined as research which involves collecting information specifically for the study on hand, from the actual source involved in the research. Secondary data:
It is any information we may use, but which has not been specifically collected for the current research. This includes published sources of data, periodicals, newspapers, reports and the internet. Methods of data collection

Primary data:

Secondary data:
The secondary data was collected from website, databases like Ebsco and books on Business research methods.

Method of Sampling:
Method adopted here is the convenience sampling. It involves picking any available set of respondents convenient for the researcher to use.

Sample size
The sample size for the study is 100 respondents (both male and female)

SIMPLE TABULATION & GRAPH

In a questionnaire based survey, the first stage of analysis is called simple tabulation. This consists of every question treated as separately. For every question, the number of responses in each category of answered is counted. Computer tabulation

If codes were used to input the data into the computer for tabulation, the number 1,2 and 3 could have also been the numerical codes for the three categories of respondents.

Percentage

In addition to the number of respondents who fall into each category, we usually compute percentage to the respondent also. This appear as one more column on the table, and is automatically printed out in most computer package when you request a table to be printed.

Frequency Table

Age
FrequencyPercentValid PercentCumulative Percent
Valid03535.035.035.0
13737.037.072.0
22121.021.093.0
377.07.0100.0
Total100100.0100.0

Gender
FrequencyPercentValid PercentCumulative Percent
Valid06666.066.066.0
13434.034.0100.0
Total100100.0100.0

Designation
FrequencyPercent...
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