Big Bazaar Project

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A

PROJECT REPORT
ON

“CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR”

I n fulfillment of the requirement s for
Post Graduate Diploma in Business Management (PGDBM)
(2009- 2011)

UNDER THE GUIDANCE OF:
Prof. Dr. Seema Girdhar
(Marketing Faculty)

SUBMITTED TO:

SUBMITTED BY:

Prof. Dr. Seema Girdhar

HARLEEN KAUR

(Marketing Faculty)

Roll no. - 6005

GURU NANAK INSTITUTE OF MANAGEMENT
Road no. 75, Punjabi Bagh, New Delhi-110026

A

PROJECT REPORT
ON

“CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR”

I n fulfillment of the requirement s for
Post Graduate Diploma in Business Management (PGDBM)
(2009- 2011)

UNDER THE GUIDANCE OF:
Prof. Dr. Seema Girdhar
(Marketing Faculty)

SUBMITTED TO:

SUBMITTED BY:

Prof. Dr. Seema Girdhar

HARLEENKAUR

(Marketing Faculty)

Roll no. - 6006

GURU NANAK INSTITUTE OF MANAGEMENT
Road no. 75, Punjabi Bagh, New Delhi-110026

CERTIFICATE

This is to certify that Miss. Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009 -2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has s uccessfully completed the project under my constant guidance and support.

Signature of Project Guide

(DR. SEEMA GIRDHAR)

DECLARATION

I hereby declare that the Project report t itled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR ” is my original work and has not been published or submitted for any degree, diploma or other similar titles elsewhere. This has been undertaken for the purpose of partial fulfillment of Post Graduate Diploma in Business Management at Guru Nanak Institute of Management.

Date:

Harleen Kaur
Roll no.: 6006

PREFACE

This project report attempts to bring under one cover the entire hard work and dedication put in by me in the completion of the project work on Customer s ervices with reference to Big bazaar.
I have expressed my experiences in my own simple way. I hope who goes through it will find it interesting and worth reading. All constructive feedback is cordially invited.

ACKNOWLEDGMENT

It is really a matter of pleasure for me to get an opportunity to thank all the persons who contributed directly or indirectly for the successful completion of the project report, “ Customer Services With reference To Big Bazaar ”. First of all I am extremely thankful to my college Guru Nanak Institute of Management for providing me with this opportunity and for all its cooperation and contribution. I also express my gratitude to my Project mentor and guide Prof. Dr. Seema Girdhar. I am highly thankful to our respected project guide for giving me the encouragement and freedom to conduct my project.

I am also grateful to all my faculty members for their valuable guidance and s uggestions for my entire study.
I would also like to thank the Big Bazaar team for extending their valu able time and cooperation.

Harleen kaur
Roll No.: 6006

INDEX

CONTENTS
1.

INTRODUCTION

2.

COMPANY PROFILE

3.

MARKETING MIX

4.

CUSTOMER SERVICES IN BIG BAZAAR

5.

SWOT ANALYSIS

6.

RESEARCH METHODOLOGY

7.

DATA ANALYSIS

8.

FINDINGS OF THE REPORT

9.

CONCLUSION

10.

RECOMMENDATIONS

11.

BIBLIOGRAPHY

12.

ANNEXURE: QUESTIONNAIRE

INTRODUCTION

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai (Bombay), the company operates over 5 million square feet of retail space, has over 450 stores across 40 cities in India and emp loys over 18,000people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of moder n retail like...
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