Case Study
CASE STUDY ANALYSIS ON
XYLYS: EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN THE INDIAN CONTEXT
SUBMITTED TO: - SUBMITTED BY:- Professor Dr. D.D Swain Iliyas ahmad Associate Professor (Marketing) 1st Year PGDM
DECLARATION
I Iliyas ahmad, student of IMI Bhubaneswar PGDM 2012-2014 1st batch declared that the case study analysis has been entirely done by me without any support from anyone or anywhere.
INDEX
S. No Title Page No. 1. Introduction of case study 4 2. Market analysis 5-6 3. Basic issues 7 4. Solution 8
INTRODUCTION
xylys was a premium watch brand launched by titan a few year ago. Brand was aimed creating unique perception among consumer.
Xylys, Titan's latest watch collection. Exuding style, attitude and power, the watch is all set to storm the premium watch segment in India so far dominated by well-known European brands. Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys. It is targeted at new generation achievers who go beyond the obvious, who know who they are and set their own standards and live by their own values. It is a style statement for those who stand apart from the crowd.
Xylys has been created in collaboration with renowned Swiss designer Laurent Rufenacht and Titan's own design advisor Michael Foley. It is manufactured in a state-of-the-art factory in Switzerland, which is backed by a heritage of 80 years in the art of Swiss watch making with all its intricate trappings of exquisite craftsmanship and impeccable detailing. All the watches are created with a fine sense of design, painstakingly made from carefully selected materials and crafted with a passion for detail. Every aspect of a Xylys watch,
XYLYS: EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN THE INDIAN CONTEXT
SUBMITTED TO: - SUBMITTED BY:- Professor Dr. D.D Swain Iliyas ahmad Associate Professor (Marketing) 1st Year PGDM
DECLARATION
I Iliyas ahmad, student of IMI Bhubaneswar PGDM 2012-2014 1st batch declared that the case study analysis has been entirely done by me without any support from anyone or anywhere.
INDEX
S. No Title Page No. 1. Introduction of case study 4 2. Market analysis 5-6 3. Basic issues 7 4. Solution 8
INTRODUCTION
xylys was a premium watch brand launched by titan a few year ago. Brand was aimed creating unique perception among consumer.
Xylys, Titan's latest watch collection. Exuding style, attitude and power, the watch is all set to storm the premium watch segment in India so far dominated by well-known European brands. Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys. It is targeted at new generation achievers who go beyond the obvious, who know who they are and set their own standards and live by their own values. It is a style statement for those who stand apart from the crowd.
Xylys has been created in collaboration with renowned Swiss designer Laurent Rufenacht and Titan's own design advisor Michael Foley. It is manufactured in a state-of-the-art factory in Switzerland, which is backed by a heritage of 80 years in the art of Swiss watch making with all its intricate trappings of exquisite craftsmanship and impeccable detailing. All the watches are created with a fine sense of design, painstakingly made from carefully selected materials and crafted with a passion for detail. Every aspect of a Xylys watch,