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Identification of need

Brief: A fast food company specialising in hamburgers, chips and cola drinks has commissioned you to design a disposable cardboard tray. The tray is to be brightly coloured and made appealing to small children. It must be made out of a single sheet of cardboard and hold a hamburger, carton of chips and a drink. Design and create a disposable tray for use by small children. Human Need: Discuss Marlow’s hierarchy with respect to your brief. Physiological: The solution to this problem does not address this need, as it addresses further up the hierarchy. Customers do not need this to survive. Safety: With their physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior. In the absence of physical safety – due to war, natural disaster, family violence, childhood abuse, etc. – people may (re-)experience post-traumatic stress disorder or transgenerational trauma.  Safety and Security needs include:

* Personal security
* Financial security
* Health and well-being

Love/Belonging:
After physiological and safety needs are fulfilled, the third level of human needs is interpersonal and involves feelings of belongingness. This need is especially strong in childhood and can override the need for safety as witnessed in children who cling to abusive parents. Esteem: All humans have a need to feel respected; this includes the need to have self-esteem and self-respect. Esteem presents the typical human desire to be accepted and valued by others. People often engage in a profession or hobby to gain recognition. These activities give the person a sense of contribution or value. Low self-esteem or an inferiority complex may result from imbalances during this level in the hierarchy. People with low self-esteem often need respect from others; they may feel the need to seek fame or glory. Seld-actualization: "What a man can be, he must be."[9] This quotation forms the basis of the perceived need for...
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