We must begin by introducing Best Buy Co. and the history behind the company, before we move on to a detailed case analysis of the organization. Best Buy Co. is a multinational retailer in which it currently operates in the service sector, under the Electronic Stores Industry, with headquarters in Richfield, Minnesotta. The organization serves primarily the U.S., Europe, Canada, and China. The company was originally known as Sound of Music, incorporated in 1966, and started by Richard M. Schulze and Gary Smoliak. The company focused in retail of audio components while expanding to video products eventually, and expanding to appliances in the early 1980s. In 1989, Best Buy Co. reinvented itself, and pursued a product
We must begin by introducing Best Buy Co. and the history behind the company, before we move on to a detailed case analysis of the organization. Best Buy Co. is a multinational retailer in which it currently operates in the service sector, under the Electronic Stores Industry, with headquarters in Richfield, Minnesotta. The organization serves primarily the U.S., Europe, Canada, and China. The company was originally known as Sound of Music, incorporated in 1966, and started by Richard M. Schulze and Gary Smoliak. The company focused in retail of audio components while expanding to video products eventually, and expanding to appliances in the early 1980s. In 1989, Best Buy Co. reinvented itself, and pursued a product