I find this to be a very interesting strategy. Best Buy’s current surveys show that only one in every five persons that enter the store make their purchases in stores at that time the rest make their purchases online. The point I find interesting is that Best Buy is attempting to increase in store sales while lowering prices even more online. Their strategy is to add more appeal to their store locations and to also compete online with cheaper prices. They seem to contradict themselves but Best Buy has been an electronic retail giant for the past five years I believe that they know what they are doing and their strategy should put them at the top for electronic sales this holiday season. One idea they plan to implement to in store purchases is to release a cell phone app that when used in the store lets the consumer make their purchase in store for the same price that it is offered online without having to go home order and wait for the product to be shipped to their
I find this to be a very interesting strategy. Best Buy’s current surveys show that only one in every five persons that enter the store make their purchases in stores at that time the rest make their purchases online. The point I find interesting is that Best Buy is attempting to increase in store sales while lowering prices even more online. Their strategy is to add more appeal to their store locations and to also compete online with cheaper prices. They seem to contradict themselves but Best Buy has been an electronic retail giant for the past five years I believe that they know what they are doing and their strategy should put them at the top for electronic sales this holiday season. One idea they plan to implement to in store purchases is to release a cell phone app that when used in the store lets the consumer make their purchase in store for the same price that it is offered online without having to go home order and wait for the product to be shipped to their