Berlin, Germany Research Report
Berlin, Germany
Tourism Development Plan
Table of Contents
Research Abstract 3
Germany At-A-Glance4
Berlin Tourism Overview4
Leisure Side of Berlin5
Business Side of Berlin6
Branding the City8
Works Cited10
Research Abstract
Located in the northeast, Berlin is the capital city of Germany as well as one of its sixteen states. With a population of over 3.4 million people, Berlin is Germany’s largest city. Berlin’s economy is primarily based on the service sector. Furthermore, it serves as a continental hub for air and rail transport and is one of the most visited tourist destinations in the European Union. Several Fortune Global 500 companies are headquartered in Berlin including Siemens, Sony Music, BMW, and Bayer Schering Pharma. As young domestic and international artists continue to settle in the city, Berlin has established itself as a center of youth and popular culture in Europe. From the highly eclectic array of architecture and buildings to the 175 museums, Berlin has positioned itself to be highly regarded as a popular tourism destination. Berlin is among the top three convention cities in the world and is home to Europe's biggest convention center in the form of the Internationales Congress Centrum (ICC), which highly contributes to the rapidly increasing tourism sector. The city numbers an estimated eighteen million overnight hotel stays and over 130 million daily visitors per year. Furthermore, Berlin has established a high profile reputation as a host city of international sporting events. Berlin hosted the 1936 Olympics and was the host city for the 2006 FIFA World Cup Final. Germany's largest city is a land of opportunities waiting to be seized in areas as wide and diverse as media and entertainment, culture, research and development, and science and industry.
Tourism is perhaps the key growth sector right now, boosted by high-profile events such as the football World Cup, as mentioned before. Another driving
Tourism Development Plan
Table of Contents
Research Abstract 3
Germany At-A-Glance4
Berlin Tourism Overview4
Leisure Side of Berlin5
Business Side of Berlin6
Branding the City8
Works Cited10
Research Abstract
Located in the northeast, Berlin is the capital city of Germany as well as one of its sixteen states. With a population of over 3.4 million people, Berlin is Germany’s largest city. Berlin’s economy is primarily based on the service sector. Furthermore, it serves as a continental hub for air and rail transport and is one of the most visited tourist destinations in the European Union. Several Fortune Global 500 companies are headquartered in Berlin including Siemens, Sony Music, BMW, and Bayer Schering Pharma. As young domestic and international artists continue to settle in the city, Berlin has established itself as a center of youth and popular culture in Europe. From the highly eclectic array of architecture and buildings to the 175 museums, Berlin has positioned itself to be highly regarded as a popular tourism destination. Berlin is among the top three convention cities in the world and is home to Europe's biggest convention center in the form of the Internationales Congress Centrum (ICC), which highly contributes to the rapidly increasing tourism sector. The city numbers an estimated eighteen million overnight hotel stays and over 130 million daily visitors per year. Furthermore, Berlin has established a high profile reputation as a host city of international sporting events. Berlin hosted the 1936 Olympics and was the host city for the 2006 FIFA World Cup Final. Germany's largest city is a land of opportunities waiting to be seized in areas as wide and diverse as media and entertainment, culture, research and development, and science and industry.
Tourism is perhaps the key growth sector right now, boosted by high-profile events such as the football World Cup, as mentioned before. Another driving