A vision is the preferred future, a desirable state, and ideal state. It is an expression of optimism. It is a goal that is inspiring, overarching, has an emotional driven destination and long term. A vision is an organisational goal that evokes powerful and compelling mental images. It is the vision of what those involved wants their organization to become.
A mission is more focused on the specifics of what an organization is to accomplish. It differs from a vision in that it focuses on function, is accomplishable and measurable, and is often statutorily or bureaucratically established.
A vision is a general statement encompassing the direction an agency wants to take and the desired end result once it gets there. It represents a destination that is driven by and evokes passion. A vision may or may not succeed. It depends on whether everything else happens according to a firm’s strategy. A vision is useless unless it is implemented. The organisation should have plans or strategy to implement the vision. It provides a fundamental statement of an organisation’s values, aspirations and goals. It may contain a slogan, diagram or picture.
When creating a vision it is important to consider simplicity. Although a vision should clearly present certain key values in describing and defining the organization, it should not be so complex that it is difficult to communicate. One of the problems often associated with vision statements is that they are extensive, hoping to cover all aspects of the company's or agency's values and principles. These visions end up being difficult to communicate to employees, clients and customers. Vision statements should be brief and clear. After all, acceptance of a vision statement by those involved cannot occur unless the fully understand it.
The mission statement is a statement of an organization's basic purposes, often in terms of broad outcomes that it is committed...
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