This paper will review Staples, Inc. comprehensively. The authors will discuss Staples’ visions, missions, and objectives, in addition to outlining the firm’s internal strengths and weaknesses and their external opportunities and threats. Several matrices will be included to provide visual aid and better observations of the operations and current practices of the company. Recommendations will be provided on new courses of action that may benefit the company and help increase sales and brand awareness.
Vision and Mission
Staples, is the world’s largest office product organization, and a reliable source for office solutions. The company products and services include office supplies, copy and print supplies, and technology to support these products. Staples, also provides supplies for facilities, break-room, and furniture (Staples, Inc, 2012). Staples conceptualized the office superstore in 1986. It has more than 88,000 associates worldwide, in 26 countries, and fosters annual sales of 25 billion (Staples, Inc, 2012).
Many organizations foundations began with a vision and an organizational mission. The vision and mission are set to be accomplished by setting objectives, and implementing strategies to achieve the goals set by the organization. According to Business Improvement Architects: Creating a compelling vision and developing the strategies to achieve it is one of the organization's most difficult challenges. The vision is more than a dream; it must convey a larger sense of organizational purpose, so that employees are able to picture themselves "building the dream company" rather than "laying the stones." It is an ambitious view of the future that everyone in the organization can believe in, one that can be realistically achieved, yet offers a future that is better in important ways than what now exists. (Business Improvement Architects, n.d.)
Staples mission is “to make it easy to buy office products (David, 2013).” The mission is simple yet it encompasses what the organization strives to do with the products and services it provides to its customers throughout the world. Staples, does not have a written vision, but he the organization utilizes a unique approach in identifying the future direction of the company. Staples Soul program is a program designed by Staples, Inc. to help make the organization an employer and neighbor of choice, and sets Staples brand apart from competitors. The program is also aimed at allowing Staples to grow profitably and responsibly (Staples, Inc, 2012). Objectives and Strategies
In Staples 2011 Annual Report, Ron Sargent who serves as the organization’s Chairman of the Board and Chief Executive Officer stated: At Staples, we take great pride in our consistent execution and our ability to evolve and meet the changing needs of our customers. Throughout our 25 year history we’ve succeeded by setting aggressive goals, acquiring and retaining customers, and being accountable for our performance. We took the same approach in 2011 and made progress on many of our key initiatives, despite the challenging economic environment. (Staples, Inc, 2012) Staples has established goals and objectives to keep the organization viable in the fast changing market, and the sluggish economy. The Staples Soul program, separates the organizations objectives into four pillars, and outlines the strategies to obtaining those objectives. The four pillars of focus of the Staples Soul Program are community, ethics, diversity, and environment (Staples, Inc, 2012). Staples Community Objectives and Strategies
Staples is dedicated to bring education, hope and opportunity to the communities of where their customers live. The community efforts are strategically approached through local grassroots programs, and large scale initiatives that build ties in the global...