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Ben & Jerry's Leadership

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Ben & Jerry's Leadership
LEADERSHIP & ORGANISATION * Ben Cohen: CEO * Jerry Greenfield: Chairman * Started the business not to get rich but to make a liveable wage and contribute to society * Both never had the expertise to expand the business further and hired a new CEO.
HISTORY
* Ben & Jerry’s started in 1977 * In the 1980’s the company was doing very well * In 1990 Ben & Jerry was selling in all Major * markets in the US, Mom& Pop’s accounted for majority of ice cream sales * In the 1990’s trend towards healthier eating hurt the ice cream market * In 1994, Ben & Jerry had its first quarterly loss. * Ben resigned as CEO and Bob Holland was * appointed as the new CEO *

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