Beheaded Gorilla Advertisement Analysis

The overall intention of this ad is to inform readers about the dangers of deforestation in the environment.
The ad creates a sympathetic persona. Having the beheaded gorilla on the tree, this advertisement quickly persuades the viewer to express sympathy for the wildlife damaged and agree with the company’s message.
The beheaded gorilla and her child laying in their natural habitat is a powerful, saddening, and upsetting image. The company wants their viewers to feel as if they could prevent situations like this by being conservative with the Earth’s resources.
The company logo in the bottom right corner makes the advertisement appear official.
*The ad’s claim is that when resources are taken from the Earth, wildlife species are also affected in a negative way.
*No. There are no facts to back up the claim of how many species are affected through deforestation and other environmental changes.
*The ad clearly implies the effects of environmental changes by human consumption – it is completely unspoken and is implied through the use of images.
The ad is appealing to any consumer of paper products and other products that come from resources taken from the forest. Otherwise, there is not a targeted demographic.
Diction plays a strong role in the bottom of the ad. The sentence reads “When the wood go, wildlife goes,” meaning when trees are cut down, the habitats for many species are also ruined, thus resulting in less of that species.
There are no figures of speech, tropes, or schemes employed by this