Be Our Guest, Case Analysis
Be Our Guest-‐ Case Write Up
Founded in 1983 by Stephen Lizio, Be Our Guest started off providing
temporary wait-‐staff and other services to catering companies. The firm later began to rent tables, chairs, and other equipment to caterers.
Be Our Guest grew rapidly, reaching revenues of $1 million in 1991, and $2.7 million in 1997.
Be Our Guest positioned themselves in the high end of the market, offering its customers high quality service and inventory. Be Our Guest is a full-‐service company except for tents, which are withheld from their product offering due to low margins and high labor costs. The competitive landscape consists of one similarly sized company, three smaller medium-‐sized firms capable of handling larger jobs, and approximately eleven smaller companies. Be Our Guest resists price competition with a strategy based on quality rather than price. Be Our Guest aims to develop long-‐term relationships with their clients and as a result, generate 52.63% of their revenue from their top 10 clients. Be Our Guest maintains a large inventory of tables, chairs, dishes, linens and other equipment. Inventory is organized by item
Founded in 1983 by Stephen Lizio, Be Our Guest started off providing
temporary wait-‐staff and other services to catering companies. The firm later began to rent tables, chairs, and other equipment to caterers.
Be Our Guest grew rapidly, reaching revenues of $1 million in 1991, and $2.7 million in 1997.
Be Our Guest positioned themselves in the high end of the market, offering its customers high quality service and inventory. Be Our Guest is a full-‐service company except for tents, which are withheld from their product offering due to low margins and high labor costs. The competitive landscape consists of one similarly sized company, three smaller medium-‐sized firms capable of handling larger jobs, and approximately eleven smaller companies. Be Our Guest resists price competition with a strategy based on quality rather than price. Be Our Guest aims to develop long-‐term relationships with their clients and as a result, generate 52.63% of their revenue from their top 10 clients. Be Our Guest maintains a large inventory of tables, chairs, dishes, linens and other equipment. Inventory is organized by item