Bawang's Case Study
|BaWang Case Study |September 24 |
| |2010 |
|Marketing Strategy & Planning 5610 |FANG Haoran Felix, 50912304 |
Content Page
Executive Summary Page 02
Objective of Study Page 02
Scope of Study Page 02
Company Background Page 03
Industry Overview Page 03
Opportunities & Threats Page 04
BaWang’s Product Page 04
Analysis of Product Line Strategy & Result Page 05
Crisis Management of BaWang Page 09
Key Take-away Page 011
Appendix Page 013
References Page 015
Executive Summary BaWang is one of the most promising domestic brands in recent years. Being mainly a shampoo and hair care product manufacturer, BaWang not only survives in a fierce competition, but also prospers as a major player. Its success comes from various reasons. Implementing successful product line strategy is one crucial factor. BaWang, BaWang Men’s Series, Royal Wind, Herborn, Litao, etc., half of these brands have just been introduced to the market, already winning a sound market share now. The underlying implication is that BaWang’s core competence differentiates BaWang from its competitors, and BaWang successfully positions itself in consumers’ perception. Crisis management is of great importance to modern organizations. BaWang’s case teaches other corporations a lesson that crisis management is not only about managing the crisis, but also about managing consumers’ feelings.
Objective of Study This study is to research the product strategies of BaWang. Through this study we should be able
| |2010 |
|Marketing Strategy & Planning 5610 |FANG Haoran Felix, 50912304 |
Content Page
Executive Summary Page 02
Objective of Study Page 02
Scope of Study Page 02
Company Background Page 03
Industry Overview Page 03
Opportunities & Threats Page 04
BaWang’s Product Page 04
Analysis of Product Line Strategy & Result Page 05
Crisis Management of BaWang Page 09
Key Take-away Page 011
Appendix Page 013
References Page 015
Executive Summary BaWang is one of the most promising domestic brands in recent years. Being mainly a shampoo and hair care product manufacturer, BaWang not only survives in a fierce competition, but also prospers as a major player. Its success comes from various reasons. Implementing successful product line strategy is one crucial factor. BaWang, BaWang Men’s Series, Royal Wind, Herborn, Litao, etc., half of these brands have just been introduced to the market, already winning a sound market share now. The underlying implication is that BaWang’s core competence differentiates BaWang from its competitors, and BaWang successfully positions itself in consumers’ perception. Crisis management is of great importance to modern organizations. BaWang’s case teaches other corporations a lesson that crisis management is not only about managing the crisis, but also about managing consumers’ feelings.
Objective of Study This study is to research the product strategies of BaWang. Through this study we should be able