❖ To be a World Class Provider of BATIK Garment Industry
❖ Our vision is to focus on offering range of quality batik products to our customers, and introduce Malaysian Batik to the people all over the world. We would like to penatered US market and introduce variety product that can produce with Batik. It is the opportunity for batik business to improve it profitability and competitiveness.
❖ Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. ❖ Developing fashion industry requires handicrafts products. ❖ Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. ❖ Development of domestic and international tourism sector. ❖ Ability to produce high quality product with good design ❖ e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.
The Malaysian government has supported its craftspeople significantly since 1974 with the establishment of Kraftangan, a government organization under the auspices of the ministry of culture that is designed to promote Malaysian handicrafts and culture. This outstanding program serves as a role model for the arts and textile industries of other countries.The common goal is simply to make Malaysia a Batik capital.
According to Matrade, textiles are ranked 9th and accounting for 2.3 per cent share of Malaysia’s exports of total manufactured goods. In 2011, exports of textiles and apparel & clothings totaled RM10.81 billion from RM9.32 billion for the same period last year, an increase of 15.9 per cent. Of this, exports of textiles was valued at RM6.72 billion and accounted for 62.2 per cent share, while apparels and clothing accounted for 37.8 per cent share, valued at RM4.08 billion. Higher exports were due to increasing exports of yarns and apparels.
The USA, Japan, Turkey, Indonesia and China were Malaysia’s top 5 export destinations for Malaysia’s textiles and apparel & clothing. USA remained the leading export market contributing to 18.6 per cent share of the total exports of the industry. Export was valued at RM2.01 billion, an increase of 13.6 per cent.
1.1 The Unique Batik Malaysia
Developing batik as handcrafted textile – hand printed and hand drawn, has made us all acutely aware of the importance of three essential elements in producing a new product. They are, namely, Design, Colour and Technique.We need to pay attention to all of the three above elements giving emphasis to Design which requires the most and urgent attention.
Secondly, Malaysians love bright colours and batik in bright colours has become a manifestation of that expression. However, we need to think of the market and the consumers we are targeting. Therefore, we need to study how they perceive colours and their receptivity to our selection of colours.
And thirdly, the need to take an aggressive approach in R&D and to engage in experimenting new technologies that can expedite and enhance batik production process as well as to solve problems related to attaining quality production. Learning from the experiences of other countries such as Japan and Korea, and adapting their practices to meet our needs would indeed be a real asset. Another aspect of R&D, relates to acquiring knowledge about the characteristics of fabrics in order to appraise their appropriateness for making batik.
What makes Batik Malaysia unique is that we have been able to develop it through innovation by observing and learning from the tradition of batik–making of other countries, and successfully creating our own indigenous batik–style.
1.2 Trends in Fashion
The world of fashion has created an immense consciousness with the designers and batik – makers who recognise the...