Preview

Batik

Good Essays
Open Document
Open Document
1428 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Batik
1.0 STRATEGY AND IMPLIMENTATION 2.1 COMPETITIVE ADVANTAGE

In order to develop a long-term position of advantage, Noor Arfa must be vigilant in managing its franchise system. One bad apple will impact on the entire chain. Maintaining extraordinary customer service and product experience, brand identity, and ensuring consistent standards, means operations can expand without fear of diluting the service or brand.

We have very strong manpower skills such qualified designer that will help develop exclusive batik cloths with exclusive art of batik design and high quality of sewing. This means delivering products of the highest quality at all times. It is also essential that the focus be directed at actively promoting the scope of the products and services on offer. We create design based on client requirement and always conscious about latest fashion and designs.

Additionally, we designed fashionable batiks that are sure to bring comfort, confidence and creativity to both professional and personal attire. Commitment to customer satisfaction, attention to details and most importantly impeccable craftsmanship make the solid foundation of our establishment.

2.2 SALES STRATEGY

2.3.1 YEAR ONE SALES PLAN

2.3 MARKETING STRATEGY

We have strong marketing backgrounds and recognize the significance of effective marketing. We have internal staff to help develop and implements a strategic marketing plan and guide publicity efforts in a cost –effective manner.

2.4.2 BRANDING

2.4.3 PROMOTION STRATEGY

We have strong marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw corporate clients into Star Tailor Sdn Bhd from the beginning. We have internal staff to help develop and implements a strategic marketing plan and guide publicity efforts in a cost –effective manner.

Our goal is to keep our marketing budget to no more than 5% of our gross annual sales.

You May Also Find These Documents Helpful

  • Powerful Essays

    Coupon Executive Summary

    • 4225 Words
    • 17 Pages

    Our Marketing communications strategy developed to penetrate this market includes a structured program of Print (web and tradition ad), Public Relations, and Word of Mouth initiatives. While the first year's investment funding the proposed marketing strategies is an estimated 19% of sales, we believe the investment is required to aggressively fund the product launch and support the product awareness initiatives outlined above. After the first fiscal year you will see marking investments pull back over the next two years, where it is forecasted to settle around 6% - 7% of sales in 2008 and…

    • 4225 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    After we integrate and implement our marketing communication strategies we need to develop a way to monitor, evaluate and control the promotional program; doing this will tell Georges exactly what types of strategies are working and not working for them. One person from the marketing staff will need to be assigned to keep up with the monitoring duties.…

    • 409 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Anytime expansion is desired and a new marketing strategy is needed there are necessary fundamental procedures and concerns that must be addressed. McBride must evaluate and design their mission to explain what the vision of the company is within each demographical location. The company’s mission must improve regarding customer service and customer…

    • 879 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Marketing Effectiveness-We successfully reached customers through our advertising. We received the Highest Ad Judgment in Second Segment.…

    • 1380 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Terrell Gatewood Case

    • 540 Words
    • 3 Pages

    He also, knows what he is good at and is not afraid to hire young designers to keep up with the latest changes in the design industry. His staff are certified providers in their areas of expertise, and are key to their company’s success.…

    • 540 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Foxy Case Study

    • 1135 Words
    • 5 Pages

    The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.…

    • 1135 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Coors Light Promotion Plan

    • 8921 Words
    • 36 Pages

    The objectives should be met through various promotional activities tied closely to the company’s long-standing brand image, and mobile promotions to increase accuracy in reaching target markets.…

    • 8921 Words
    • 36 Pages
    Powerful Essays
  • Better Essays

    Mkt 571 Product Offering

    • 1459 Words
    • 5 Pages

    Customers are seeking quality craftsmanship, well thought out design, and excellent customer service so as to build a loyal customer base.…

    • 1459 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Research Memo

    • 428 Words
    • 2 Pages

    Thank you Kathy for allowing me to come in and assess your company and its marketing needs. I have looked over the marketing strategy that has been put in place and I would like to make a few suggestions to improve your overall cost, boost employee morale, and customer loyalty.…

    • 428 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Primark and Oxfam

    • 2322 Words
    • 10 Pages

    In this report you will find some information on the company itself and how they market themselves which we have put into sections in a specific order to show how we came to the conclusion of how effective we think their marketing skills are.…

    • 2322 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Subsequent, for organisation to succeed a Marketing Communication strategy has to be planned and several recommendation and solutions will be suggested for M&S. All of that will be introduced and analysed through out the report.…

    • 5094 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Success is 99% perspiration and 1% aspiration, has been proved that during our study of the project. The one percent aspiration of ours has been brought to life by the guidance and efforts of some special persons. We have a great pleasure in expressing our deepest and sincere gratitude to our guide Mrs. Gulnaz Banu, Professor, National Institute of Fashion Technology, Bangalore for her encouraging ideas, timely suggestions and scholarly supervision in carrying out this work.…

    • 9816 Words
    • 40 Pages
    Powerful Essays
  • Powerful Essays

    The Blue Group selected online personalized fashion as its product to implement. The idea for My Design Fashion is to create a new business or expand an existing business that allows shoppers to select pieces of clothing and design them to their personal fashion tastes. Online tools such as a virtual dressing room will be provided to provide an even more personalized experience. Previously this concept was used in the ideation phase and now the Blue Group has been tasked with moving it through the realization process by identifying the value My Design Fashion will provide customers, explaining the steps used to implement the product, applying a newly selected , and identifying the strengths and weaknesses found during the this process.…

    • 2005 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The company taken for this project is a Garment Company named Rider Exports. Rider exports is a joint venture having the vision of bringing the company to gain new heights and carve a name in the industry with their efforts and team of professional managers and staff. Rider Exports deals with the manufacturing of clothes for Adidas, Reebok, Allen Solly, US Polo, Arrow to name a few. This company is fully equipped with all modernized and sophisticated machinery to undertake all the process…

    • 890 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Price Hike in Bangladesh

    • 5782 Words
    • 24 Pages

    As the course requirement of DES-102, we were assigned to do a job regarding the topic of Price Hike. We have provided our best effort to complete our tasks according to the requirements.…

    • 5782 Words
    • 24 Pages
    Powerful Essays

Related Topics