Basic Communication

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INTRODUCTION
These days, communication plays an important part in every job; it is the focus of many careers. The need for communication skills is important in virtually every career, not just those that are traditionally stared as people-oriented. The process of communication is more than the total of number of people involved, understanding them could help clarify what happens when one person stabs to express an idea to others. Communication can be defined as the process by which a message or information is exchanged from a sender to a receiver. Communication can be divided by internal (between people in the same business) and external (with people outside the business). Internal communication is particularly important. It links together all the different activities involved in a business. It also aims to ensure that all employees are working towards the same goal and know exactly what they should be doing and by when. (Anonymous, 2008) Examples of internal communication include: formal meetings and briefings, e-mail, intranets, message boards, etc. External communication is where the business communicates with people & organisations outside of the business. This is closely linked with the idea of “stakeholders” – i.e. those who have an interest in the activities and results of the business. Examples of external communication include: press releases, reports to government and other agencies, direct mailings, adverts, etc.

LISTENING
Nowadays, most of people in business world agree that listening is a vitally important skill. Listening skills are important in a diversity of careers, and selling is a prime example. In an office recently, an employee should use their listening skill to catch what is their manager want in the meeting. If not, they would get a trouble such as; a disappointment and disbelief from their manager. (B. Adler and Elmhorst, 2010) I have an experience in a working place that to become a good employee I should become a good listener. To become a good listener, I should listen the direction from my manager carefully. Beside I should listen my manager direction; I must listen to what the customer’s wants, complains, etc. is saying because it is important to build a good relationship between the customers and I and they will feel appreciated. Thus, I could make my company more developed and to avoid a problem; such as misunderstanding between the customer and I.

Verbal Communication
When we communicate verbally with others, either in a conversation or in a presentation, our usual goal is to have people understand what we are trying to say. In order to accomplish this, we should remember to keep it short and simple (KISS). It helps us to prevent others from boredom. When we talk to others, we assume they will understand us clearly. When we speak, only approximately 10% of the words we use get through to others. Spoken words are unlike written words where a person can go over a passage several times to ensure understanding. It is our responsibility to make sure our message gets across to our audience. Therefore, if we want our message to be understood, we must be careful of the words we use. Our objective in verbal communication is to have our message understood by our listeners. In order to achieve this goal when you are speaking with others, always remember to KISS. (Menechella, 2001)

Why is good verbal communication so important?
When it is about business, verbal communication takes a very important roll. The reason is that in business, we are dealing with varieties of people through out the day. Society is a big community with different perception and characteristics. Therefore, the way we communicate, sometimes could be misunderstood if we do not deliver it correctly. In some cases, we may deal with people who have different culture, ages and with different levels of experience, which make them into distinctive kind of people. (Anonymous, 2012) A good example of a good...
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