Bar and Grill: Statement Of The Problem

Topics: Strategic management, Management, Marketing Pages: 9 (2729 words) Published: October 9, 2012
Statement of the problem
Lakers bar and grill aims to offer its product and services at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. This study wants to find out the feasibility of establishing a bar and restaurant and to answer some problems in management functional areas. Marketing Aspect

a. How many market shares are targeted to achieve?
b. What are the pricing techniques that can be used?
c. How many is the demand and supply for the product of this business? d. Who are the targeted markets?
e. What will be the industry profile in order to analyze the strength, weaknesses, threat, opportunities Production and operational aspect
a. What are the schedules of the operation of this business? b. What is the estimate time in building this business?
c. What will be the equipment, fixtures and machineries needed to this business? d. What are the government requirements and regulations for food processing? e. What are the maximum sales of production?

Organization and Management aspect
a.  What are the roles and responsibilities of each personnel? b.  What are the different strategies were going to use in order to cope up with the competition? c. What are the flows of authority and manpower level requirement? d. What benefits should be given to investors?

e. How much salary should be given in every employee?
f. What is the allowances and incentives that employee may received for this company? Financial Aspect
a. How much will be the total cost of this project?
b. How much profit was going to earn for this kind of business? c. How much debt will be encounter?
d. How much capital will be spending for this business?
e. How long it will take to recover the installed primary capital?

Objectives of the study
The primary objective of this study is to realize a healthy profit for the business and make a set of goal for the benefit of all. Our other Common objectives include raising money, attracting talented employees, establishing creditworthiness and fulfilling dreams for the company. Our company may have objectives that revolve around raising money for business capital. And desiring to expand product lines may need to establish creditworthiness. The company owner/mangers may have established a company with humanitarian goals in mind. We also aim to control the cost of operation and cash flow through diligent management and automated computer control. We also want to keep food cost under 32% of revenue and the beverage cost under 21% of revenue

Significance of the study
This business plan is created to explain and illustrate the vision you have for your business, and to persuade others to help you achieve that vision. This study is an important document that not only keeps the business growing and expanding, but on the other hand, it also helps new entrepreneurs to start a new business. Writing a solid business plan is not an easy task. Many entrepreneurs don’t know the skills of writing a good business plan. You can run a business successfully if you have a solid business plan. At the time of your meeting with potential investors and lenders, this study on business plan becomes your calling card. It will tell them who you are, what products or services you are selling, and the purpose of your business. I t is road map, towards the growth of a new business. It will tell entrepreneurs where they are and where they want to be Bar and grill business is one of the most popular for today. This research is significance to the following researcher and the one who establish bar and grill business for having an idea for this proposal And to the people who like leisure’s and enjoyment especially during their special occasions, it will serve as their favorite place to hang up. And it is also significance for the future researcher to serve as their future reference in doing research. And...
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