Bao Viet is one of the most popular insurance company in Vietnam. It was established in 1964. With a strong and prestigious trademark in insurance industry and a network throughout 64 provinces nationwide, Bao Viet has become the leading financial-insurance group in Vietnam. In 2007, Bao Viet launched its Initial Public Offering and became a multi-business financial group.
The mission, values and objectives of Bao Viet enterprise and the influences of stakeholders:
To have a successful business, all companies have to have their own strategies. The first element is that the firm has to show the answer for the question “why do we exist?” or “what do we want to become?”. In other words, each company must have their missions or visions which are considered as a magnetic needle for all the people of company such as manager, workers or officers, etc to follow up. As a result, Bao Viet also has their own vision: “Bao Viet's vision is to be o-ne of the leading financial groups in Vietnam in life and non-life insurance, investment, securities and other financial services” (Anon., 2008). To achieve this mission, the company wants to set up the high standard in every services that they undertake by innovations in productions and knowledge. In addition, by these activities, Bao Viet will also build up their reputation in Vietnam and have a long-term relationship with the customers, clients and business partners.
All the enterprises need to identify their values which they can believe on it to secure their businesses. There are some values of Bao Viet for their goals and aims which is “innovation”, “growth” and “efficiency”. Principal of innovation for this company can be set up by receiving customers’ comments or feedbacks. After that, the company can renew their products or provide for customers a higher standard of service. Whilst, growth and efficiency can be assessed by basing on the business’s profits. For example, total revenue of the company in 1989 was VND 76 billion, after seven years, in 1996, this number increased rapidly at VND 970 billion.
Bao Viet also should have some obvious objectives to follow. Bao Viet improves their standards of products and services to satisfy the demands of the clients and hope to have more customers and make more profits. For example, due to the success in the first six months of 2008, Bao Viet’s firm has their objective for the last six months: the business will strive to reach the total revenue of VND 3,150 billion in the whole of 2008.
Next, the company should know and recognize the importance of stakeholders towards their business. There are three types of stakeholders. Firstly, we have internal stakeholders such as managers and employees who have immediate influences on the activities of the business. Managers will control all the management of the business, they decide to do or not a project so this position is very important for all the enterprises. Employees are also an major part of a business. They are the people who have the main influences on the success of a company. Employees join in the process of production directly, so if they are received high wages and bonuses to motivate them, the quality of products will improve enormously. On the other hand, if managers or employees do not do their works well, the business may get some loss of profits.
The second one is connected stakeholders. Shareholders invest in the business in return of their dividends. In some cases, their investments can make them become the owners of the company if they have the largest ordinary shares of public limited company. In other words, shareholders can affect on the business by raising capital and even becoming the owners. Another part of connected stakeholders is banker who can lend the firm large amounts of cash to increase the capital. However, if the company does not make profits to repay their interest, bankers can confiscate the assets and make the...
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