How Have Some Chinese Companies Achieved Success in Foreign Markets?

Topics: SWOT analysis, Globalization, China Pages: 3 (543 words) Published: November 14, 2011


How have some Chinese companies achieved success in foreign markets?

With the rapid development of globalization, countries have become increasingly close. That reflects not only in economy, politics but also in culture. The globalization has promoted China to join the WTO. And Chinese companies have played an important role in foreign markets. So next this essay will explain how some Chinese companies achieve success in foreign markets.

In addition, there are two main factors that make Chinese firms successfully in the fierce competition. Those are internal and external reasons.

For internal factors, firstly some Chinese companies have unique management strategies and mechanism. For example, Lenovo as a wonder in China’s information technology industry, it use people-oriented management to develop its company, and it focuses on improving employees’ working and living environment. That has motivated employees to work harder for their company (Teagarden and Cai, 2009). Secondly, in information era some Chinese firms develop their own company by using the strength of network. For instance, Hair has established a strong sales network and obtained various relationships with global market (Teagarden and Cai, 2009). That has laid the foundation for occupying more market share in the future. Thirdly, some Chinese enterprises have courage to innovate. For example, TCL has obtained many international rewards because of its innovative designs. And TCL not only focuses on develop new brand but also has set up some overseas branches to develop new products. That has absorbed more cooperation with other countries (Teagarden and Cai, 2009).

For external factors, initially, since China has a large number of populations



and the price of labor is relatively cheaper than other foreign countries. So Chinese firms can provide more products with lower cost than foreign companies, and those competitors will find that is...
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