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STATISTICS FOR MANAGERS
BST 1034
GROUP PROJECT (MINI RESEARCH)

Scenario

You are now working as a marketing research consultant. Your Managing Director has asked you to conduct a research or study of the market trend in a local University. You have decided to select Multimedia University as the research population.

Type of assignment: Group with members of 6.

Tasks
a. Select a Product/brand in which you can apply to the given scenario. b. State the research objectives.
c. Create a survey form or questionnaire for your selected scenario. d. Distribute your questionnaires to a minimum of 50 students. e. Present your data and findings in a logical flow.
f. Perform the data analysis logically and interpret the results which include i. Descriptive Analysis
ii.Relevant hypothesis testing
g. Draw a conclusion on your findings (to answer the research objectives).

Submission Date:

7th Jan 2011 (Friday) before 12pm to your respective tutor.

Reminder: Late assignment/project will be reduced at least one letter grade per class day at the discretion of the instructor.

TRIMESTER 2, 2010/2011 SESSION

BST1034 Statistics for Managers
Assignment Cover Page

Title/ Product: MILO
Tutorial Group : BM 102B

Group members
| |Name |ID |Hp No. | |G Leader |Bobby Lemong |1092700428 |010-2142677 | |2 |Vernando Wirapratama |1071118264 |016-6467023 | |3 |Kanimolee |1091104839 |014-9305741 | |4 |Wong Meng Lin |1091102975...
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