axis bank
A STUDY ON INNOVATIVE PRODUCT AND SERVICES IN AXIS BANK
Executive Summary
The project is based on the product and services of Axis bank. AXIS Bank is India’s third largest private sector bank. It started its operation in 1994 and after that, the Government of India allowed new private banks to be established. Before it was as United Trust of India (UTI) bank that had a special position in the Indian capital markets and has promoted many leading financial institutions in the country. Since April 2007, the bank changed its name to Axis bank. Axis Bank has its registered office at Ahmedabad, while the central office of the bank is located at Mumbai. The Bank has a very wide network of more than 1281 branches. It has also more than 4000 ATMs across India. Axis bank offers various products and services to its customer in the country.
Axis bank provide various services to customers like loans, zero balance account, insurance, credit card and debit card also.
They also provides instant money transfer facilities , RTGs , internet banking ,mobile banking, foreign remittance, and net secure .
As it is a private bank it gives importance to customers more than any national bank so the customer who needs services will go to private bank
Awareness of customer regarding product and services launched by the Axis bank is need to be done in the project.
INDEX
SR. NO.
TOPIC
Chapter 1
Objective
CHAPTER 2 Introduction
2.1 Indian Banking Environment
2.2 Axis bank
2.3 product and services of Axis bank
2.4 Innovative product and services chapter 3
PROJECT RESEARCH
3.1 Product of Axis Bank
3.2 Customer Service in Banking Operation
3.3 Traditional Banking Activities
3.4 Accounting for Bank Account
3.5 Economic Function
3.6 Banking Channels
3.7 Types of Investment Bank
3.8 Mortgage Banking
3.9 KYC (Know Your
Executive Summary
The project is based on the product and services of Axis bank. AXIS Bank is India’s third largest private sector bank. It started its operation in 1994 and after that, the Government of India allowed new private banks to be established. Before it was as United Trust of India (UTI) bank that had a special position in the Indian capital markets and has promoted many leading financial institutions in the country. Since April 2007, the bank changed its name to Axis bank. Axis Bank has its registered office at Ahmedabad, while the central office of the bank is located at Mumbai. The Bank has a very wide network of more than 1281 branches. It has also more than 4000 ATMs across India. Axis bank offers various products and services to its customer in the country.
Axis bank provide various services to customers like loans, zero balance account, insurance, credit card and debit card also.
They also provides instant money transfer facilities , RTGs , internet banking ,mobile banking, foreign remittance, and net secure .
As it is a private bank it gives importance to customers more than any national bank so the customer who needs services will go to private bank
Awareness of customer regarding product and services launched by the Axis bank is need to be done in the project.
INDEX
SR. NO.
TOPIC
Chapter 1
Objective
CHAPTER 2 Introduction
2.1 Indian Banking Environment
2.2 Axis bank
2.3 product and services of Axis bank
2.4 Innovative product and services chapter 3
PROJECT RESEARCH
3.1 Product of Axis Bank
3.2 Customer Service in Banking Operation
3.3 Traditional Banking Activities
3.4 Accounting for Bank Account
3.5 Economic Function
3.6 Banking Channels
3.7 Types of Investment Bank
3.8 Mortgage Banking
3.9 KYC (Know Your
Bibliography: Scheduled Banks Scheduled Banks are those, which are included in the Second Scheduled of the Reserve Bank of India Act, 1934