Aws Abdelaziz
Aws Abdelaziz
1/14/2015
Fast Food Restaurants:
1. McDonalds
2. Arby’s
3. Burger King
4. IHOP
5. KFC
6. Little Caesars
7. Chipotle
8. Panera Bread
9. Subway
10. Pizza Hut
Cost (Least to most):
1. McDonalds
2. Burger King
3. KFC
4. Arby’s
5. Little Caesars
6. Subway
7. Chipotle
8. Pizza Hut
9. IHOP
10. Panera Bread
Health (Least to Most):
1. McDonalds
2. KFC
3. Burger King
4. Arby’s
5. Little Caesars
6. Pizza Hut
7. IHOP
8. Chipotle
9. Subway
10. Panera Bread
Executive Summary
The Fast food industry has grown significantly in the last two decades due to the increase in demand by the consumers. Busy citizens look for quick meals options, and fast food restaurants are competing fiercely to increase their market shares. In today’s society, many consumers perceive fast food franchises as unhealthy due to the negative PR they continue to receive. Positioning is essential for all of these companies because a brands position can be the competitive advantage a company needs to get to the top. The perceived unhealthy Restaurants need to change the way in which their products or brand is being viewed in the mind of the consumer. However, there are a variety of restaurants such as Panera Bread and Chipotle that offer healthy food. These fast food Restaurants seem to be positioned much better than McDonalds, KFC and Burger King.
Based on the analysis I conducted, there are lots of potential opportunities that exist within this market. Fast food franchises need to focus on expanding into new product lines, such as the coffee initiative in the McCafe. Also, the restaurants need to start offering healthy choices to battle the stigma of unhealthy food. Although, some of the franchises have already started this trend by offering salads and other healthy choices, they need to start finding innovative ways to reduce the number of calories that are in their meals. Furthermore, franchises can start exploring new snacks to offer at different meal times
1/14/2015
Fast Food Restaurants:
1. McDonalds
2. Arby’s
3. Burger King
4. IHOP
5. KFC
6. Little Caesars
7. Chipotle
8. Panera Bread
9. Subway
10. Pizza Hut
Cost (Least to most):
1. McDonalds
2. Burger King
3. KFC
4. Arby’s
5. Little Caesars
6. Subway
7. Chipotle
8. Pizza Hut
9. IHOP
10. Panera Bread
Health (Least to Most):
1. McDonalds
2. KFC
3. Burger King
4. Arby’s
5. Little Caesars
6. Pizza Hut
7. IHOP
8. Chipotle
9. Subway
10. Panera Bread
Executive Summary
The Fast food industry has grown significantly in the last two decades due to the increase in demand by the consumers. Busy citizens look for quick meals options, and fast food restaurants are competing fiercely to increase their market shares. In today’s society, many consumers perceive fast food franchises as unhealthy due to the negative PR they continue to receive. Positioning is essential for all of these companies because a brands position can be the competitive advantage a company needs to get to the top. The perceived unhealthy Restaurants need to change the way in which their products or brand is being viewed in the mind of the consumer. However, there are a variety of restaurants such as Panera Bread and Chipotle that offer healthy food. These fast food Restaurants seem to be positioned much better than McDonalds, KFC and Burger King.
Based on the analysis I conducted, there are lots of potential opportunities that exist within this market. Fast food franchises need to focus on expanding into new product lines, such as the coffee initiative in the McCafe. Also, the restaurants need to start offering healthy choices to battle the stigma of unhealthy food. Although, some of the franchises have already started this trend by offering salads and other healthy choices, they need to start finding innovative ways to reduce the number of calories that are in their meals. Furthermore, franchises can start exploring new snacks to offer at different meal times