Assignment1
Individual Assignment 1: The Marketing Environment
Nokia used to be the market leader in the mobile phone industry. What environmental factors do you think affected the viability of Nokia?
Nokia used to be the market leader in the mobile phone industry. Its Symbian Series 60 was one of the smart phone pioneers. However after the introduction of Apple’s iPhone, Samsung 's Galaxy S series and the explosion of the smart phone market, Nokia’s market share was eroded. A variety of environmental factors caused Nokia to lose its position as the market leader. These environmental factors can be subdivided into micro and macro factors such as Suppliers, Competitors, Publics and Technology.
Before collaborating with Microsoft, Nokia used the Symbian platform for their smart phones. Symbian however, is not developer friendly. “Nokia has had so many versions of the Symbian and development environments that apps created for one set of devices often don’t work on another. It’s a fragmentation problem.”(Ganapati, 2010) Moreover, Apple and Android platforms for smart phones possess a larger market size as compared with Symbian. This means that apps developers benefit more from developing apps for Apple and Android platforms. Therefore, not only are Apple and Android able to attract a higher quantity but also a larger pool of highly skilled developers. This results in lower quantity and quality of apps produced for Nokia smart phones. Thus, the lack of support from suppliers hurt their sales.
Nokia faced stiff competition from Apple and Samsung. Apple 's iPhone redefined the smart phone while Samsung 's Galaxy S series was Android 's most successful smart phone. Nokia was slow to react to its competitors. This slow response caused Nokia to lose out to its competitors. “Apple and Samsung were quickly making their mark in the industry, it also meant that they were inducing the sort of pulling effect that just plucked out a great number of fans from Nokia.”(Hassan,
Nokia used to be the market leader in the mobile phone industry. What environmental factors do you think affected the viability of Nokia?
Nokia used to be the market leader in the mobile phone industry. Its Symbian Series 60 was one of the smart phone pioneers. However after the introduction of Apple’s iPhone, Samsung 's Galaxy S series and the explosion of the smart phone market, Nokia’s market share was eroded. A variety of environmental factors caused Nokia to lose its position as the market leader. These environmental factors can be subdivided into micro and macro factors such as Suppliers, Competitors, Publics and Technology.
Before collaborating with Microsoft, Nokia used the Symbian platform for their smart phones. Symbian however, is not developer friendly. “Nokia has had so many versions of the Symbian and development environments that apps created for one set of devices often don’t work on another. It’s a fragmentation problem.”(Ganapati, 2010) Moreover, Apple and Android platforms for smart phones possess a larger market size as compared with Symbian. This means that apps developers benefit more from developing apps for Apple and Android platforms. Therefore, not only are Apple and Android able to attract a higher quantity but also a larger pool of highly skilled developers. This results in lower quantity and quality of apps produced for Nokia smart phones. Thus, the lack of support from suppliers hurt their sales.
Nokia faced stiff competition from Apple and Samsung. Apple 's iPhone redefined the smart phone while Samsung 's Galaxy S series was Android 's most successful smart phone. Nokia was slow to react to its competitors. This slow response caused Nokia to lose out to its competitors. “Apple and Samsung were quickly making their mark in the industry, it also meant that they were inducing the sort of pulling effect that just plucked out a great number of fans from Nokia.”(Hassan,
References: Ganapati, P. (2010). Symbian OS Is Broken. Can It Be Fixed? Retrieved 15 February 2013 from http://www.wired.com/gadgetlab/2010/10/symbian-fixed/ Hassan, S. (2012). Five Reasons Why Nokia Has Failed Its Customers Of Late. Retrieved 15 Febuary 2013 from http://www.gsmnation.com/blog/2012/10/08/five-reasons-why-nokia-has-failed-its-customers-of-late/ Orlowski, A. (2011). Why Nokia failed: 'Wasted 2,000 man years ' on UIs that didn 't work. Retrieved 13 February 2013 from http://www.theregister.co.uk/2011/03/10/nokia_ui_saga/ Schonfeld, E. (2009). As The Economy Sours, LinkedIn 's Popularity Grows. Retrieved 15 February 2013 from http://techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/ Three reasons why Nokia failed. (2012). Retrieved 15 February 2013 from http://www.ciol.com/ciol/news/103721/three-reasons-nokia-failed