Assesment of Virgin Group Corporate Strategy
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
‘CREATING
VALUE
IN
THE
MULTIBUSINESS COMPANY’.
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
‘IN RELATION TO PARENTING STRATEGY, THEORY by GOOLD & FROM COMPETITIVE ADVANTAGE TO CORPORATE STRATEGY by M.PORTER’
ASSIGNMENT ; COURSE ; NAME ; STUDENT NUMBER ; DUE DATE ;
01 MBL 93D-U REFILOE MOKEBE 72542683 08 MAY 2012
MBL93D-U CORPORATE STRATEGIC MANAGEMENT
Page
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
Contents
1. INTRODUCTION........................................................................................................ 1
2. VIRGIN GROUP BUSINESS MODEL .................................................................. 2
3. VIRGIN GROUP CORPORATE (PARENTING) STRATEGY ..................... 3
3.1. Tests for Diversification........................................................................................ 4
3.2. Concepts of Corporate Strategy .......................................................................... 5
3.3. Virgin Group Parenting ........................................................................................ 6
4. REFERENCES ............................................................................................................ 10
MBL93D-U CORPORATE STRATEGIC MANAGEMENT
Page i
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
1. INTRODUCTION
“Virgin Group is one of the UK's largest private companies, founded in 1970 by Sir Richard Branson. The Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion” (OPPapers.com: The Virgin Group Case study). The Virgin Group is formed by various strategic business units (SBU) as indicated on figure 1 below, it is
‘CREATING
VALUE
IN
THE
MULTIBUSINESS COMPANY’.
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
‘IN RELATION TO PARENTING STRATEGY, THEORY by GOOLD & FROM COMPETITIVE ADVANTAGE TO CORPORATE STRATEGY by M.PORTER’
ASSIGNMENT ; COURSE ; NAME ; STUDENT NUMBER ; DUE DATE ;
01 MBL 93D-U REFILOE MOKEBE 72542683 08 MAY 2012
MBL93D-U CORPORATE STRATEGIC MANAGEMENT
Page
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
Contents
1. INTRODUCTION........................................................................................................ 1
2. VIRGIN GROUP BUSINESS MODEL .................................................................. 2
3. VIRGIN GROUP CORPORATE (PARENTING) STRATEGY ..................... 3
3.1. Tests for Diversification........................................................................................ 4
3.2. Concepts of Corporate Strategy .......................................................................... 5
3.3. Virgin Group Parenting ........................................................................................ 6
4. REFERENCES ............................................................................................................ 10
MBL93D-U CORPORATE STRATEGIC MANAGEMENT
Page i
ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY
1. INTRODUCTION
“Virgin Group is one of the UK's largest private companies, founded in 1970 by Sir Richard Branson. The Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion” (OPPapers.com: The Virgin Group Case study). The Virgin Group is formed by various strategic business units (SBU) as indicated on figure 1 below, it is
References: Abdul, R., 2003. Virgin corporate strategy Case Study Available from: < http://www.robabdul.com/the-virgin-group-case-study.asp > [Accessed 23/04/2012 @ 22:50] Boston Consulting Group Matrix Available from: < http://www.maxi-pedia.com/BCG+matrix+model > [Accessed 23/04/2012 @ 07:54] Goold, M, Campbell, A and Alexander, M 1998 Brief Case: Corporate Strategy and Parenting Theory. Available from: <http://korealabor.ac.kr/upload/board_data/Corporate%20strategy%20and%20parenting%20theory_ M%20Goold,%20A%20Campbell,%20M%20Alexander.pdf > [Accessed 07/05/2012 @ 21:35] Goold, M, Campbell, A and Alexander, M 1994 Corporate –Level Strategy, John Wiley & Sons, Inc. Grant, Robert M, 2008. Cases to accompany Contemporary Strategy Analysis, Sixth Edition. Blackwell Publishing Ltd. Grant, Robert M, 2010. Cases to accompany Contemporary Strategy Analysis, Sixth Edition. Blackwell Publishing Ltd. Grant, Robert M, Richard Branson and the Virgin Group of Companies in 2004 Available from: <http://www.blackwellpublishing.com/grant/docs/15Virgin.pdf> [Accessed on 17/04/12 @ 14:30] The Virgin Brand: Marketing Minds 2012 Available from: <http://www.marketingminds.com.au/branding/virgin.html> [Accessed 04/04/12 @ 12:00]. Virgin Group-Case-Study [Oppapers.com] Available from: <http://www.oppapers.com/subjects/virgin-group-case-study-page1.html> [Accessed on 02/04/12 @ 12:00hrs] Virgin Money Press Releases 30/01/02 Available from: < http://www.virginmoney.com/newscentre/news2002_3.html> MBL93D-U CORPORATE STRATEGIC MANAGEMENT Page 10