Asian Paints

Topics: Southeast Asia, Asia, Subsidiary Pages: 6 (1721 words) Published: April 24, 2013
Asian Paints
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Asian Paints Limited|
Type| Public|
Traded as| BSE: 500820
Industry| Chemicals|
Founded| 1942|
Headquarters| Mumbai, India|
Area served| Global|
Key people| K.B.S. Anand (MD & CEO)[1]|
Products| Paints and speciality products|
Revenue| 10139 crore (US$1.9 billion)(2012)[2]|
Profit| 988 crore (US$180 million) (2012)|
Employees| 4,937 (2012)|
Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India.[3] It manufactures a wide range of paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 96.32 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Contents * 1 History * 2 Major Products and Services * 3 Forbes listing * 4 Financial Deals * 5 Sales * 6 Revenue * 7 International operations * 8 Group Subsidiaries * 9 Campaigns * 9.1 Gattu, the mascot * 9.2 Late Nineties * 9.3 Logo Change * 10 Activities * 11 References * 12 External links| History

Asian Paints was established on February 1, 1942 by Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil. They name their company 'The Asian Oil & Paint Company', a name that picked randomly from a telephone directory[citation needed]. 1945 – Asian Paints touches a turnover of Rs. 3,50,000[citation needed] 1957 – 66 – The family-owned company makes the change to a professionally managed organisation. British company Balmer Lawrie rejects the products of a giant British paint company in favour of Asian Paints. Major Products and Services

Asian Paints manufactures and markets industrial and decorative coatings. Along with that the company also provides home painting services and solutions. The company's key products and brands include the following: Decorative paints: Interior wall paints, Exterior wall paints, Wood surface paints, Metals surface paints.[4] Industrial coatings: Protective coatings, Floor coatings, Road markings.[5] Ancillaries: Wall primer, Acrylic Wall Putty, Exterior Wall Putty, Wood Primer. [6] Asian paints made a foray in automotive paints in the year 1997 with a joint venture with PPG Industries. The joint venture is called PPG Asian paints.[7] The company manufactures body coatings and plastic coatings. Paint brands owned by the company are: Ace & Apex, Apcolite, Apex, Apex Ultima, Asian Paints, Colour Next, Premium Gloss Enamel, Royale, Royale Play, Touchwood, Tractor Emulsion, Utsav. Forbes listing

Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. One of the country's leading business magazine "Business Today" in Feb 2001 ranked Asian Paints as the Ninth Best Employer.It has been recognised by "Economic Times" as well. Forbes has also ranked Asian Paints among the Best under a companies in Asia in 2005, 06 and 07. Financial Deals

Asian Paints has acquired 30% stake in Dutch Boy Philippines from Berger International Limited (BIL), an indirect subsidiary of Asian Paints. Asian Paints executed a conditional stock purchase agreement relating to the sale of 427,000 shares of...
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