Asian Granito Pvt Ltd
C H A PTE R 1
RESEARCH
M E TH O D O LO G Y
1
Research Methodology is a way to systematically solve the research problem. The Research
Methodology includes the various methods and techniques for conducting a Research.
"Marketing Research is the systematic design, collection, analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M.
Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art"
There are various types of researchers based upon the studies conducted are the purposes of the study. These types are enlisted below:
Pure research
Applied research
Descriptive research
Analytical research
Conceptual research
1.1 SCOPE OF THE PROJECT
The study carried out in AHMEDABAD city so its scope is mainly limited to AHMEDABAD city. It gives information about the size of the consumer.
It gives information about the services given by distributor to their consumer.
It gives information about the competitors’ products.
It will serve consumer in better manner.
It provides suggestions to the company to improve their products sales.
It gives information about the sales promotion activities to improve the Asian’s Sale.
1.2 OBJECTIVE OF THE RESEARCH
A comparative analysis among some major players of Tiles Industry, especially in
AHMEDABAD region in terms of Quality, Brand Equity, Price and Customer Service.
2
To know the awareness of the new DIGITAL VITRIFIED TILES among the end users.
To find the problems faced by Builders in Purchasing and Storing.
1.3 RESEARCH DESIGN
Research design is an arrangement of conditions for collection of and analysis of data in a manner that aims to combine relevance to research purpose with
RESEARCH
M E TH O D O LO G Y
1
Research Methodology is a way to systematically solve the research problem. The Research
Methodology includes the various methods and techniques for conducting a Research.
"Marketing Research is the systematic design, collection, analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M.
Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art"
There are various types of researchers based upon the studies conducted are the purposes of the study. These types are enlisted below:
Pure research
Applied research
Descriptive research
Analytical research
Conceptual research
1.1 SCOPE OF THE PROJECT
The study carried out in AHMEDABAD city so its scope is mainly limited to AHMEDABAD city. It gives information about the size of the consumer.
It gives information about the services given by distributor to their consumer.
It gives information about the competitors’ products.
It will serve consumer in better manner.
It provides suggestions to the company to improve their products sales.
It gives information about the sales promotion activities to improve the Asian’s Sale.
1.2 OBJECTIVE OF THE RESEARCH
A comparative analysis among some major players of Tiles Industry, especially in
AHMEDABAD region in terms of Quality, Brand Equity, Price and Customer Service.
2
To know the awareness of the new DIGITAL VITRIFIED TILES among the end users.
To find the problems faced by Builders in Purchasing and Storing.
1.3 RESEARCH DESIGN
Research design is an arrangement of conditions for collection of and analysis of data in a manner that aims to combine relevance to research purpose with