C H A PTE R 1
M E TH O D O LO G Y
Research Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods and techniques for conducting a Research. "Marketing Research is the systematic design, collection, analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M. Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art" There are various types of researchers based upon the studies conducted are the purposes of the study. These types are enlisted below:
1.1 SCOPE OF THE PROJECT
The study carried out in AHMEDABAD city so its scope is mainly limited to AHMEDABAD city.
It gives information about the size of the consumer.
It gives information about the services given by distributor to their consumer. It gives information about the competitors’ products.
It will serve consumer in better manner.
It provides suggestions to the company to improve their products sales. It gives information about the sales promotion activities to improve the Asian’s Sale.
1.2 OBJECTIVE OF THE RESEARCH
A comparative analysis among some major players of Tiles Industry, especially in AHMEDABAD region in terms of Quality, Brand Equity, Price and Customer Service. 2
To know the awareness of the new DIGITAL VITRIFIED TILES among the end users. To find the problems faced by Builders in Purchasing and Storing.
1.3 RESEARCH DESIGN
Research design is an arrangement of conditions for collection of and analysis of data in a manner that aims to combine relevance to research purpose with economy of procedure.
The type of research design is Descriptive as the objectives are clearly defined and both primary and secondary sources are to be used.
1.4 RESEARCH INSTRUMENT
1.4.3 Characteristics of Questionnaire
It asks for obtain all the information required for achieving the research objectives. It contains questions relevant to the study and does not include any irrelevant and unimportant
It contains questions that can be answered as quickly and easily as possible. It does not contain questions which are beyond the memory span of the respondents.
1.5 SOURCE OF INFORMATION
Since, data collection signifies a very crucial place in a pilot survey; primary data were collected by personal interview through structured questionnaires.
When an investigator uses the data which has already been collected by others, such data is called secondary data.
1.6 SAMPLING PLAN
1.6.1 Sample Size
I have taken sample size of 100 Builders of different construction site of the different area.
1.6.2 Sampling Technique
A non probability convenience sampling technique was used.
1.7 LIMITATION OF THE PROJECT
Every research report is subject to certain limitation. This research report is no exception to it. The following are the limitations of the project report.
The area covered is only Ahmedabad and from this area covered one cannot measure the trend for whole market.
As it is difficult to apply the given suggestions to whole existing market, eventually its implementation is also difficult.
Sampling type is convenient type and not targeted one; it affects the conclusion which is not 100 percent correct and reliable.
Technique used to conduct the project is structured questionnaire, which are the commonly used tool & not the reliable one especially when it is used as a single technique (without any combination).
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