Asia Brewery Milestone

Topics: Alcoholic beverage, Malt liquor, Drink Pages: 3 (537 words) Published: February 5, 2012
|One Man’s Vision | |On January 27, 1982, Asia Brewery, Inc. was born out of the vision of one man, Mr. Lucio Tan. | |His vision is to uplift the standards of the Filipino consumers by providing them with high quality products at prices they can afford. | | | |Year 1988 | | | |ABI introduced its most successful and most controversial brand – Beer Pale | |Pilsen, now popularly known as Beer na Beer. | | | |With its high quality and attractive pricing strategy, Beer na Beer quickly | |established itself and in no time became the second largest brand in the | |market. | | | |Year 1992 | | | |ABI inaugurated its second brewery in El Salvador, to meet the growing demand| |of the Mindanao market. The new plant is designed to produce 2 million | |hectoliters of beer per annum. Its facilities are fully automated. | | | |ABI diversified its product portfolio from beer to non-alcoholic beverages | |with Summit Natural Drinking Water and Absolute Pure Distilled Drinking | |Water. | |...
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