Artist Management Plan Essay

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Conrad Gabriel Ho
Business of the Creative Enterprise Level 2: Artist Management AM6B
23rd February 2011

Management Plan for Caracal
Caracal is an alternative-rock band based in Singapore which has been around since 2006. The band consists of five members, KC Meals on vocals, Henry Louis Velge on the bass guitar, Gabriel De Souza on the lead guitar, Field Teo on the rhythm guitar and Martin Kong on drums. Since their debut into the local scene in 2006, Caracal has gained fame among the locals in Singapore and is considered as one of the few bands to succeed alongside The Great Spy Experiment. Currently, Caracal has signed a contract with Straits Records - their type of label is still indie-, which is a local record label dedicated to develop and promote original local and regional music. Straits Records believe in integrating music with various art forms, cultures and social issues/politics as a channel and vehicle, for entertainment and creativity as well as education. Also, Straits Records actively organise music events at venues such The Arts House, The Substation, Esplanade and many more. Bands under their label have tours regionally to promote Singapore music overseas. [1] Through this, Caracal has been invited to Toronto to play for the Canadian Music Festival on the 9th of March alongside established iconic musicians such as Janet Jackson, Sean Kingston, Papa Roach and Good Charlotte. In addition, Caracal has just release their most recent album, “Bear. Shark. Wolf.” at The Substation with not only a sold out performance but also overwhelming demand for their album. The aims and objectives for the year 2011 for the band are to establish a fan base and that Talent Scouts from reputable record labels abroad are willing to sign them through the Canadian Music Festival. Also, to be the opening act for iconic guest bands brought down from overseas for most performances in Singapore. The goals of the band are somewhat similar to...
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