Aquarius Advertising Agency Case

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1.Analyze Aquarius in terms of the 5 contextual variables. How would you describe the environment, goals, culture, size and technology for Aquarius?

Technology- In today’s society, technology is rapidly changing. The software being used have shorter and short lifecycles. and providing new ways for advertising agencies to operate and perform. In terms of performance, traditional forms of advertising such as TV and radio have not been improved by technology for quite some time. However, new Internet technologies like social media are revolutionizing the advertising industry and Aquarius has had to adapt to those changes Environment- This refers to everything that lies outside of the boundaries of the organization but has the potential to affect all or part of the firm’s activities. An organization has to be able to respond to its environment in order to survive. Their environment consists of competitors in the industry, customers and government regulations that must be complied with; to name a few. With regards to the advertising industry, the environment is extremely dynamic and unpredictable. This is evidenced by the fact that the case states that “it was typical for advertising agencies to gain or lose clients”. Moreover, customer behaviour and lifestyle changes emerged and product innovations occur without any forewarning. Therefore, Aquarius should ensure that they monitor the changing trends in to better satisfy their clients. It can be assumed that there is a lack of cohesion within the organization and that there is not many resources allocated towards the external environment which can be detrimental to the organization. If the clients’ needs are not static and they are not being satisfied by Aquarius then their clients can easily be lost to their competition. Culture- This refers to the shared values and beliefs of employees within the organization. There is not much information pertaining to this in the case facts, however there is enough to...
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