Project – Organization Dynamics

Topics: Marketing, Marketing plan, Strategic management Pages: 60 (11628 words) Published: February 13, 2013

Project – Organization Dynamics

• Group Size: 4 (Preferred)

• Avoid repetition of case study

• Presentation Time: 30 Min (20 min for presentation and 10 min for discussion)

Case Study 1: AQUARIUS ADVERTISING AGENCY – Group 1 completed

1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius?

2. Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.

3. Would a matrix structure be feasible for Aquarius? Why or why not?

Case Study 2: C & C GROCERY STORES, INC.

1. In general, how did C&C’s first organizational structure contribute to the store managers’ dissatisfaction? 2. What structural problems contributed to the chain being slow to adapt to change? 3. Why was cooperation within stores so poor?

4. How would the proposed reorganization address the problems addressed in each question above? 5. What disadvantages might emerge over time with the proposed reorganization? 6. Given the advantages and disadvantages of each of the two structures, which would you adopt, and why?

1. How has growth affected Rondell?
2. What are the sources of conflict?
3. Describe the organizational design at Rondell?
4. What design changes should Rondell make?

Case Study 4: Rhodes Industries (Page 192)
1. Would the subsidiaries still be competitive and adaptive in local markets if forced to coordinate with other subsidiaries around the world? 2. Would Business Managers be able to change the habits of subsidiary managers toward more global behaviors? 3. Would it be a better idea to appoint Product Director Coordinators as a first step, or jump to the Business Manager product structure right away?

Case Study 5: Empire Plastics (Page 232)
1. Discuss the organizational structure at Empire Plastics? 2. What design changes are needed?
3. What is the source of conflict?
4. How could conflict be resolved?

Case Study 6: “Ramrod” Stockwell (Page 379)
1. What are Stockwell’s vertical sources of power?
2. What are the horizontal sources of power?
3. How could empowerment improve this situation?
4. What do you recommend for this company?

Case Overview:

Company background:

Rhodes Industries (RI): Established by Robert Rhodes in 1950s in Southern Ontario, Canada

The business of RI:
- developed pipes and glasses for industrial uses
- gradually branched out into new areas such as Sealants, coatings and cleaners and parts for trucking industry - expanded by acquiring small firms in Canada and the United States during the 1960s - was a conglomerate structure with subsidiaries across NA reporting directly to headquarters at Ontario, Canada. - consisted of independent local business units

1970s and 1980s, the president at that time, Clifford Michaels, brought a strong international focus to RI and adopted a strategy of acquiring small companies worldwide. RI ventured into new lines of business such as consumer products and electrical equipments, in addition to its previous line of business. This strategy was adopted with the belief of forming cohesive units that would bring RI synergies and profits. Most of these products had local brand name.

During 1990s, RI changed its strategy and focused more on three lines of businesses viz. Industrial products, Consumer products, and Electronics. Sean Rhodes led the acquisition of more international business related to these three categories and divested business not related to the above three categories.

Current Organisational Structure:

2004: The current structure is based on 3 major geographical areas viz. North America, Asia and Europe. The...
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