Apprentice Programme
Content Page
Summary………………………………………………………………
Introduction…………………………………………………………..
Holiday Package……………………………………………………… Marketing Strategy……………………………………………………
Trends in Holiday Package ……………………………………………
Market Activity ……………………………………………………….
Conclusion …………………………………………………………….
Bibliography…………………………………………………………….
Summary
Introduction
Tourism is Britain’s 5th largest industry, 3rd largest export earner and worth c£115 billion a year. It employs 2.6 million people and supports over 200,000 SME’s. (Visit Britain, 2010).
Tourism is an important industry in UK and makes a significant contribution to local, regional and national economies.
The figures for the first three months of 2011 reveal that Brits took 11.000 more outbound trips than during the same period of 2010, suggesting some degree of stability and there were very modest increases in the number of trips to North America and Europe, while trips to other parts of the world fell by 3%. (Visit Britain, 2011).
Holiday Package
The difference between travels and tourism is not necessarily clear and some researches would argue that travel is a part of tourism; others would suggest travel is a key component or part of definition for tourism. (Robinson, 2009).
Travel also involves some other components which are easier to define and in many situations travel encompasses tour operations and holiday packages. The tourism industry uses a number of terms to describe travel services.
According to National Consumer Agency (2010), “A package holiday is defined as a pre-arranged holiday that is sold at an inclusive price, that is at least 24 hours (or includes an overnight stay) and has at least two of the following: travel, accommodation (hotel, apartment), a tourist service or activity (golf, hill-walking etc.) not directly linked to transport or accommodation, but which makes up
Summary………………………………………………………………
Introduction…………………………………………………………..
Holiday Package……………………………………………………… Marketing Strategy……………………………………………………
Trends in Holiday Package ……………………………………………
Market Activity ……………………………………………………….
Conclusion …………………………………………………………….
Bibliography…………………………………………………………….
Summary
Introduction
Tourism is Britain’s 5th largest industry, 3rd largest export earner and worth c£115 billion a year. It employs 2.6 million people and supports over 200,000 SME’s. (Visit Britain, 2010).
Tourism is an important industry in UK and makes a significant contribution to local, regional and national economies.
The figures for the first three months of 2011 reveal that Brits took 11.000 more outbound trips than during the same period of 2010, suggesting some degree of stability and there were very modest increases in the number of trips to North America and Europe, while trips to other parts of the world fell by 3%. (Visit Britain, 2011).
Holiday Package
The difference between travels and tourism is not necessarily clear and some researches would argue that travel is a part of tourism; others would suggest travel is a key component or part of definition for tourism. (Robinson, 2009).
Travel also involves some other components which are easier to define and in many situations travel encompasses tour operations and holiday packages. The tourism industry uses a number of terms to describe travel services.
According to National Consumer Agency (2010), “A package holiday is defined as a pre-arranged holiday that is sold at an inclusive price, that is at least 24 hours (or includes an overnight stay) and has at least two of the following: travel, accommodation (hotel, apartment), a tourist service or activity (golf, hill-walking etc.) not directly linked to transport or accommodation, but which makes up
Bibliography: Briggs S. (2001), Successful Tourism marketing; a practical Handbook 2nd edition, UK: Kogan Page Limited Conrady R and Buck M Holloway J. and Taylor N (2006) The Business of Tourism, 7th. Ed, Harlow: Pearson Education Limited Johnson P.S (2003) Industries in Europe: Competition, Trends and Policy Issues; UK: Edward Elgar Publishing Limited Jones A.L and Phillipes M (2011).Disappearing Destinations: Climate Change and Future Challenges for Coastal Tourism, UK: CAB International Moutinho L Pike S. (2008) Destination Marketing; Oxford: Butterworth Heinemann Pizam A Reid R.D and Bojanic C.D (2010), Hospitality Marketing Management, 5thed. USA:John Wiley and Sons.Inc. Robinson. P (2009) Operations Management in the Travel Industry; UK: CABI International http://www.nca.ie/eng/Business_Zone/Guides/Full%20List/Package%20Holidays.html, National Consumer Agency (2010), accessed on: 16.09.2011 http://www.visitbritain.org/britaintourismindustry/industryinitiativesreports/reports.aspx, Visit Britain (2010), accessed on: 16.09.2011