Apple Disruptive Innovation

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Signed: Akinlabi Olumide Ajelabi
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MODULE TITLE: MODULE DATE: NAME: STUDENT NUMBER: PERSONAL TUTOR:

Innovation 12th to 17th October, 2012 Akinlabi Olumide Ajelabi 1263626 Stephen Hale Pieter Nelson Paul Beak Jane Corbett Ian Sterritt

Innovation & Strategy

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Table of Content Table of Figures
..................................................................................................2 Introduction ..........................................................................................................3 Describe the Innovation ..................................................................................4 Why It is Disruptive ...........................................................................................7 Responses of Companies to Innovation ................................................13 Christensen Model ...........................................................................................14 Conclusion ..........................................................................................................17 Reference .............................................................................................................18

Akinlabi Olumide Ajelabi - 1263626

Innovation & Strategy

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Table of Figures Figure 1: Business Model - Personal Computers.................................7 Figure 2: Buinsess Model - Video Recoders...........................................8 Figure 3: Apple’s Business Model - Video Creation............................9 Figure 4: Apple’s Business Model - Digital Hub................................10 Figure 5: System Mapping - Enjoying Music.......................................11 Figure 6: Christensen Model.......................................................................15

Akinlabi Olumide Ajelabi - 1263626

Innovation & Strategy

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Introduction
Innovation as defined by dictionary.com "make changes in something established especially by introducing new methods, ideas or products." Organisations have been able to extend their life cycles through innovating - exploiting business opportunities in different sectors/industries. This is done by either developing new technologies, processes or business model based on the creative idea of a discovery driven individual [Dyer, Gregersen & Christensen, 2011]. One of the major perks Apple Inc. has as an organisation is the fact that it was founded and managed by one of the most eccentric creative innovator of the last 50 years, Steve Jobs. During the period of his leadership of the business, Apple developed different products and services that disrupted the technology industry. To name a few, the personal computer, graphic user interface which later became the Mac OS, digital publishing, music management services, mobile smart phone, the tablet computing, retail markets [Issacson, 2012]. This report gives a description of one of Apple innovation that was disruptive.It meets the required objective of explaining why this innovation was disruptive added with diagrams. Also, it contains a brief note on the responses of companies operating in hat market to the innovation by Apple and finally analyses how this innovation follows the Christensen model and outlining deviation from the model.

Akinlabi Olumide Ajelabi - 1263626

Innovation & Strategy

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Describe the Innovation
Apple has for the last two decade been labelled one of the most innovative organisation in the world. At the brink of bankruptcy in 1997, the board of directors made a decision to...
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