The purpose for writing this report is to assess the actual experiences of Apple Company in the context of individualized employment relationships. Putting up these three questions: 1. What issues of the employment relationship can be individually negotiated in organizations? (scope) 2. What issues of the employment relationship are individually negotiated in organizations? (actual use) 3. What are the advantages and disadvantages of negotiations according to employees and managers? This data is normally collected through interviews with line managers, HR managers and floor employees. We focused on topics of the employment relation like contract, working hours, wages, development and performance. We found that the scope for negotiation differs according to topic. There is considerable scope with regard to working hours, development and contract and little scope with regard to wages and performance goals. However, employees and supervisors use the scope for negotiating only for working hours and to a lesser extent development. On other topics negotiations hardly take place (e.g. contract) or only under specific conditions (e.g. performance goals in non-routine processes). Furthermore, we found that employees and managers perceive both advantages and disadvantages of negotiations.
Background and history of Apple
Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple is a consumer goods company, and therefore evaluating its value requires understanding its products and consumers. This can be very difficult because Apple competes with many different companies throughout the different industries it takes part in. A good description from Wikipedia describes Apple: "For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry." One of the most unique things about Apple is that it has a very strong customer base. This is extremely important in understanding Apple! Another thing to know about Apple is that a lot of press is associated with their CEO, Steven P. Jobs. He is seen as the architect of many of Apple's amazing products, and the reason for their success. His presentations at Apple's media events are "electrifying" and revolutionary. Given his superstar image, his status and health as Apple's CEO ties into how investors value Apple, and for this reason we must follow him.
Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what they do and how they do it. Taken together, they identify Apple as a unique company. These are the values that govern their business conduct:
Empathy for Customers/Users
They offer superior products that fill real needs and provide lasting value. They deal fairly with competitors and meet customers and vendors more than halfway. They are genuinely interested in solving customer problems, and they will not compromise their ethics or integrity in the name of profit. Aggressiveness/Achievement
They set aggressive goals and drive out selves hard to achieve them. They recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and they are in it together. Positive Social Contribution
They build products...