Apple and Lenovo's Technology Stratagy

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The Technology Strategy Comparison of Lenovo and Apple

MG 8673 Technology strategy
Professor: Oded Nov

Xiaofei Li

Table of Contents
Company Profile 3
Company Vision and Misson 4
SWOT Analysis5
Porter’s Five Forces6
Product market matrix 7
Growth Share Matrix8

Technology operation of Lenovo and Apple9
First Mover/Dominant design 9
Government regulation10
Lock-in and Switching Cost10

Strategy operation of Lenovo and Apple11

Company Profile

Lenovo is a Chinese multinational computer hardware and electronics company. The company was formed in China and incorporated in HK and would grow to be the largest PC company in China. And in 2005 Lenovo acquired the former Personal Computer Division of IBM. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Today, Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor1, it has more than 26,000 employees in more than 60 countries serving customers in more than 160 countries2.

Apple is an American multinational corporation, incorporated on 1977. It engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. Apple sells a range of iPhone, iPad, Mac and iPod compatible products, including a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. Also Apple is the world's third-largest mobile phone maker after Samsung and Nokia3. As of November 2012, Apple has 394 retail stores in fourteen countries4. It is the...
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