Apple and Lenovo's Technology Stratagy

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The Technology Strategy Comparison of Lenovo and Apple

MG 8673 Technology strategy
Professor: Oded Nov

Xiaofei Li

Table of Contents
Company Profile 3
Company Vision and Misson 4
SWOT Analysis5
Porter’s Five Forces6
Product market matrix 7
Growth Share Matrix8

Technology operation of Lenovo and Apple9
First Mover/Dominant design 9
Government regulation10
Lock-in and Switching Cost10

Strategy operation of Lenovo and Apple11
Conclusion12

Company Profile

Lenovo is a Chinese multinational computer hardware and electronics company. The company was formed in China and incorporated in HK and would grow to be the largest PC company in China. And in 2005 Lenovo acquired the former Personal Computer Division of IBM. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Today, Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor1, it has more than 26,000 employees in more than 60 countries serving customers in more than 160 countries2.

Apple is an American multinational corporation, incorporated on 1977. It engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. Apple sells a range of iPhone, iPad, Mac and iPod compatible products, including a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. Also Apple is the world's third-largest mobile phone maker after Samsung and Nokia3. As of November 2012, Apple has 394 retail stores in fourteen countries4. It is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. It currently has 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide5. Lenovo Company’s vision and mission

1. Lenovo has a long-term goal of becoming the leading personal technology company in the world. It aspires to achieve this goal by leading in three key areas: Personal Computers: Lead in PCs and be respected for its product innovation and quality. Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and Web content. Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.2 2. Lenovo is building a way of viewing the world and doing business—it introduces the newest products in China and then spread across the globe. Lenovo believes that the new way of expansion from East to West is the way of future 3. Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. The company develops, manufactures and markets reliable, high quality, secure and easy-to-use technology products and services for customers who want technology that does more.

Apple Company’s vision and mission
1. Apple believes that they are on the face of the earth to make great products and that's not changing. They are constantly focusing on innovating. They believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where they can make a significant contribution. 6 2. Apple is committed to protecting the environment, health and safety of their employees, customers and the global communities where they operate. They recognize that by integrating sound environmental, health and safety management practices into all aspects of their...
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