Our main purpose of this SWOT Analysis and Porter’s Five Forces Model analysis is to identify the most significant factors that affect a company and its market both internally and externally. These analyses provide Apple with quick, executive keys by looking at strength and weaknesses alongside opportunities and threats. Introduction:
Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers. This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must make key decisions on which products to build or discontinue in order maintaining its competitive edge. This analysis will look at several analytical tools that can be used to evaluate Apple’s competitive intelligence. The tools are; SWOT analysis, The Five Forces Model. SWOT analysis:
SWOT analysis is an excellent tool to use to identify strengths, weaknesses, opportunities and threats (www.mindtools.com). There are several questions that you should be able to answer when using this tool. • What advantages does your company have (strength)?
• What areas can you improve upon or avoid (weakness)?
• What interesting trends are you aware of (opportunity)?
• What are your competitors doing (threats)?
Applying this tool to Apple and we would see the following;
Apple is a company, which manufactures a variety of products including computers, operational software, mobile phones, portable digital music and related accessories. The brand is well known for high quality products, which help differentiate them from competitors. The company owns one of the top brand...