Preview

Anti Smoking Persuasive Essay

Good Essays
Open Document
Open Document
710 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Anti Smoking Persuasive Essay
There will never be a better time to quit smoking today while you are being persuaded by anti-smoking commercials. The specific commercial showed a mother and her son in the airport holding hands, then the mom suddenly disappears. Her son was left in the middle of the airport and people passing by without helping him, which made the boy look confused and caused him to cry in the end. Due to that scene, the Anti-Smoking commercial convinces adults and smokers to stop smoking through persuasive techniques and fallacies.
All commercials have a specific audience in order to promote the audience even better. The anti-smoking audience has one specific audience. Smokers that are dying and that has children creates the first target audience. A mother
…show more content…
Appeal to logos is one of the persuasive techniques that is used in the commercial. When the mother disappeared and her son crying without being helped. This technique is effective because it helps the audience understand the result of smoking. Furthermore, it helps the smokers that have kids to think about their kids being in the same situation as the boy in the commercial. Which will help them about try to quit smoking to be next to their children’s. Besides appear to logos, the rhetorical question is used in the commercial also because the speaker in the commercial asks “if this how your child feels after losing you for a minute, just imagine if they lose you for life?”. Indeed, the technique is effective because it's showing the main purpose of the commercial. The third technique that's addressed is pathos through the feeling of sadness. As the boy was looking for his mother, a sad piano music was playing while the boy is crying. This use of technique demonstrates how kids start crying without their parents being around. All the techniques together help persuade the audience by showing them how serious it is, and how children’s future is becoming miserable without their parents being around. The persuasive techniques help to promote people, indeed, fallacies continue to help with

You May Also Find These Documents Helpful

  • Satisfactory Essays

    In this day and age advertisement is around every corner. Cell phones and the internet put advertising and the real word at our fingertips 24/7 and advertising has also become as advanced as the technology that brings it to us. Marketing professionals are finding new ways to instill their brands upon us, and targeting different groups of people to help expand the use of their products. As we move into the future we see that what is advertised to children is not always good. Many cigarette companies used to have “Mascots” to help sell their product. While these mascots were adults, they did not always just appeal to the adults.…

    • 471 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The screeching cry of a lost child sounds across the entire building through the crowd of people after a young boy is alone for only a minute. This image comes from an advertisement which includes a gloomy setting showing the sadness of something to appeal to the audience’s emotions. The “Quit Smoking” commercial, produced by Fiona Sharkie, starts with a mother and her child walking together through a crowd of people; toward the middle of the video, the mom and her child get separated making the child very upset and scared. The sadness of the child makes parents feel guilty for possibly leaving their children for good. This advertisement does not use logos because smokers do not often look at logic or they would not smoke to begin with because the box of cigarettes exclaims that smoking causes cancer; therefore, logos would not persuade this specific targeted audience. This advertisement uses pathos and ethos to target parents that smoke and smokers who plan to have kids in the future. Although this commercial does not use logos, it still conveys the message that parents do not want to leave their children alone, due to death, successfully using two other rhetorical strategies to persuade smokers to quit smoking.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Convincing viewers is very important. When a person puts the word cancer next to anything it makes them think of their health. Knowing the effects things have on people’s bodies is enough to get them to temporarily stop a bad habit or to completely drop one. Unfortunately, this ad has no statistics to help persuade people to stop smoking. Though there are some authorities that are cited for people whose interest have been caught. To contact for more information there is a 1-800 number listed and also a website.…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The goal of this commercial was to make the audience fear the use of tobacco. The FDA wanted the audience to feel horrified and disgusted by the skin peeling off the teens face. Research shows that “FDA hired an independent research firm to assess the impact of “The Real Cost” on tobacco-related attitudes, beliefs and behaviors among youth who are open to smoking or already experimenting with cigarettes, and the results are impressive” (U.S Food and Drug Administration, 2014). This means that The Real Cost commercial was able to have a decrease of tobacco use among young teens. It also resulted in about a 30 percent decrease in young tobacco users. The message of this commercial was about their appearance and what can happen such as wrinkles, tooth loss, gum disease, etc. The Real Cost commercial represented pathos by exampling to young teens the consequences of tobacco use, and the appeal of the use of…

    • 909 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hpe2 Drug Ed

    • 932 Words
    • 4 Pages

    |Media |e. Advertisements for anti- smoking and the bad|f. The Advertisements with little people of |…

    • 932 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    All commercials appeal to a person using at least one of three ways: logos, pathos and ethos. When I think of an ad that displays pathos, I think of the disheartening commercial for the ASPCA (American Society for the Prevention of Cruelty to Animals). It is an advertisement that is on TV often whose purpose is getting its audience to support its cause through donations. Because the video shows such resilient emotional appeal, it more effectively targets women who tend to be more susceptible to sentimental propaganda than men. The video is saying that many animals have been helped, but more has to be done. There are still animals out there in need of being rescued from their abusive homes. More donations are needed. The…

    • 851 Words
    • 4 Pages
    Good Essays
  • Good Essays

    After doing this rhetorical analysis of this advertisement, one may reach a deeper understanding of the argument presented being the anti-smoking stance, the application of the canons of rhetoric, as well as its appeals towards ethos, pathos, logos, and kairos. Having explored these aspects, it was seen that each element held a different component to the…

    • 911 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In most parts of the world the media is filled with all kinds of smoking ads that persuade you to buy and try their product. By doing so, they try to make the ad look cool and appealing so that we don’t have to think about the bad side effects that smoking causes. Luckily, there are still ads that want to eliminate smoking. The rhetorical effects of this smoking advertisement is to stop people from smoking, mostly parents. Although smoking does affect your physical health, it can also harm your family and peers who are around you.…

    • 483 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Center for disease Control reports that cigarette smoke causes more than 480,000 deaths each year in the United States. This is about one in five deaths. The center adds that smoking causes more deaths every year than Human immunodeficiency virus (HIV), illegal drug use, alcohol use, motor vehicle injuries, and firearm- related incidents. With this being a known fact there are still smokers in today’s world. The question that should be asked is why do people smoke cigarettes despite their proven dangers? Smoking cannot only damage or bring harm to every organ in the human body, but it can cause countless diseases. If people just stopped smoking altogether, they would decrease the risk of smoke-related diseases and most importantly…

    • 658 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Anti-Smoking Advertising

    • 834 Words
    • 4 Pages

    Smoking is the leading cause of preventable death and disease in the United States, which annually is the cause of death for more than 480,000 Americans. Recent studies have proven that anti-smoking ads are an effective way to substantially decrease the number of smokers in the United States. As most people know, smoking is a very dangerous and life threatening habit, but what some people are unaware of is the detrimental effects that it can have on a person’s life. Graphic advertisements show people the gruesome effects of smoking and how they can alter your life. Through these advertisements, people are shown different diseases and other problems that are a result of smoking. Anti-smoking advertisements discourage people from smoking and…

    • 834 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Cigarettes In Advertising

    • 367 Words
    • 2 Pages

    Smoking is perceived as harmful to the public. Three young boys were smoking together. One uses gun lighter, which signifies danger. Closely looking at their faces, I assume that they were smoking because of depression. This advertise is passing on a negative influence to upcoming generation. The advertise was created by the Center for Diseases Control, to inform non-smokers about the dangers of smoking. It compares cigarettes to bullets in a gun as a way to explain how cigarettes are deadly.…

    • 367 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Persuasion is the result of both cognitive and affective processes. Rational appeal uses logical arguments and factual evidence to persuade a person. Factual evidence can be in the form of statistics or personal testimonies. Individuals are persuaded by stories if the stories are good even when arguments are weak. In a rational appeal, only strong arguments lead to attitude change (Escalas, 2007). People presented with personal narrative of a health risk viewed themselves as being more at risk and said they were more likely to get tested than those presented with statistical information (deWit, Das, & Vet, 2008). For a person who smokes, the commercial that has the lady with the trachea in her throat explaining the reason she has it because she smoked has a very powerful message, because it not only tells her story it shows her story. When I first saw the commercial I wanted to quit smoking in that moment, but it is…

    • 1296 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Commercials and ads influence the choices we make. What we purchase is based on what we are most vulnerable about. What captivated my attention about this ad was the gift box and sign that a mother and her child held. After further analyzing the picture I realized it was a Tobacco ad. The way they are dressed and their smiles give an inviting impression that pushes consumers to purchase their products.…

    • 514 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Between the two ads there are a couple of things that have made the Anti-Racism stand out and be more effective. Since personal feelings can be changed, the ad has a way of actually changing people’s racial view on others versus a smoking ad that could target people who've already became addicted or really doesn't care about the health affects. The Anti-racism ad gives off many feelings that racist or non racist people can still feel bad and shameful from the disrespect and hurt of African Americans.…

    • 87 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    At the age of fourteen, I had my first puff of smoke. Even before that I knew…

    • 1433 Words
    • 6 Pages
    Powerful Essays

Related Topics