Answer for Case Study

Topics: Second Life, Advertising, Good Pages: 2 (618 words) Published: November 4, 2010
Case Study 1
Question 1:
How can Second Life provide value to businesses that use it? Answer:
There are some main values that Second Life can bring to businesses that use it is: Firstly, firms can use Second Life to advertise and marketing their brands for millions of users of Second Life. Especially, this is a very good way for small and new businesses when they want to built up their brands because using Second Life or other virtual world can reduce the cost of advertising and easier to attend the potential customers. Secondly, global companies or international institutions can use Second Life such as a distance communication technology for the recruitment new staffs, training employees, teaching students. These will reduce the cost of travel, recruitment, etc.. for those businesses. Finally, in building industry, businesses also can use Second Life as a tool to provide their customers a preview of their product before constructing. It could help that firm satisfy the expectation of their customers with minimum expense on correction. Question 2: What kinds of businesses are most likely to benefit from a presence on Second Life? Answer:

From the article, we can clearly see that some kinds of businesses below are mostly benefit from a presence on Second Life: - Businesses in the advertising and media industries, this because those firms are normally close to the modest technologies like Second Life, and it will help those firm to attend their potential customers. - High technology firms such as IBM, DELL, HP also can easily get benefit from a presence on Second Life because they can recruit good staffs and create a friendly environment for their employees to work in collaboration with others. - Global firms, international institutions also are mostly benefit from a presence on Second Life because they can use it as a distance communication tool in order to reduce cost of travel, as well as get more customers or students from all around the world. Question 3:...
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