Ansoff Matrix , Pdf

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Strengths | Weaknesses |
  Fast decision making|   Negative image of the Middle East|   Oil money, booming economy|   Barren desert, the lack of natural resources|   Political neutrality and impartiality|   Only 20% of UAE nationals|   Unique beauty, hotels and attractions|   The lack of fundamental infrastructure: transportation, water|   Luxury experience includes relaxing beaches and invigorating sport and exploration opportunities|   Luxuries might appeal too small a segment|   Safe environment|  |

 |  |
Opportunities | Threats |
  Increasing oil price|   Strong competitors: within the region: Abu Dhabi, Qatar; outside of region: Singapore, Hong Kong|   Increase job opportunities for immigrants and natives|   Oil running out in 30 years|   Growing luxury market|   Terrorism and war could further negative image of Middle East, UAE|   Increase in foreign investment|   Limited media coverage|   Proactive attitude|  |

  Well-developed MICE environment|  |
A successful small business should communicate to the customer why they should pick you among the myriad of options in your industry today. For that A SWOT analysis should be done from a realistic point of view and keeping in mind a very discerning customer. The analysis should also consider the standards of the industry and your major competitors. A basic SWOT analysis should be Strengths Anything that the industry requires, that you do well and your competitor doesn't do can be your strength. For example your company's distribution channels, your direct marketing approach, your patented high end product. Weaknesses We can all list strengths, but can we be realistic and list weaknesses? This might be the take off point for any small business. Weaknesses can be anything from non efficient staff to a lack luster front end office. Opportunities Successful business turns threats to Opportunities. Opportunities abound today's ever dynamic world, where new markets are being formed and the customer is being provided with revolutionary products. Opportunities can come as new business regulations or even a wrong move by your competitor. Threats How you identify and tackle threats will pave your path to success. A new competitor with a more sophisticated product can be a threat. Being aware of this in advance and making a better package for the customer to stand up against the competitor's new product is how a threat becomes an opportunity. SWOT is simple and like all simple and age old strategies very powerful. SWOT is a starting point and is also plays a major part in strategic planning. Pest analysis of UAE

Name: United Arab Emirates. The Emirates are: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah. Government: Federation of the seven Emirates, each with its own ruler. President: Sheikh Zayed Bin Sultan Al Nahyan.

Area: 83,600sq. Km (including 200 islands)
Location: Middle East, bordering the Gulf of Oman and the Persian Gulf, between Oman and Saudi Arabia
Population: 2,407,460 and includes 1,576,472 non-nationals July 2001
Language: Arabic (official), Persian, English, Hindi, Urdo
Religion: Muslim 96% (Shi’a 16%), Christian, Hindu, and other 4%
Climate: Desert; cooler in eastern mountains
Currency: The UAE Dirham (Dh) or (AED), 1Dh = 100 fils
Exchange Rate: 3.671 Dh per US $1 (

Political factors:
The political situation in the UAE is stable. The Emirates banking systems have developed; relationship based banking and monetary system that is capable to fulfill later stage funding supplies, whether it is equity, loans or leasing. Almost banking organizations, represented by almost every major financial institution in the world can either invest or assist in accessing UAE’s emerging capital markets. Gaining commercial loans in the UAE is based on established credibility and relationships with influential people to create a more stable...
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