Apple Iphone Swot

Topics: Smartphone, Mobile phone, IPhone Pages: 6 (1369 words) Published: November 9, 2010
Apple Iphone SWOT Matrix

A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity.

One of the leaders in mobile industry
Good reputation and strong brand
High quality and innovative products
Attractive designs
Good financial position
Strong market position
Strong international operations
Powerful online presence
Extensive Customer Base
Effective Marketing Strategy
Strong supplier relationships

Higher costs than competitors
Limit potential market saturation and alienate some potential buyers •Limited distribution channels
Missing features
Available technological innovations
Change in consumer lifestyles
Expand customer base
Market Diversification
Entering new markets
Expand product lines
Expand to other markets
International opportunitiesT
Changing technology
Competitor's actions
Price war between competitors
Substitute products
Innovative products of competitors
Dependence on 3rd party providers
Global economic situation

The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Apple

Being a market leader, as Apple is, is key to their success as it boosts their reputation, profit and market share. Especially with their latest products, iphone 4, Apple has proven that they deserve to be one of the leaders in mobile industry

Apple’s reputation is strong and popular, meaning people view it with respect and believe in it. A strong brand is an essential strength of apple as it is recognized and respected

Apple iphone now has the latest technology and several strong features compared with other smart phone , which can satisfy customers who want to use advance technology such as 3G, touch screen, better mobile internet, multi tasking, etc. It helps to keep customer's loyalty and ensure that they will return to Apple.

With unique and luxurious style, attractive designs is also one of the advantages that helps iphone to win customer's heart and increase their sales

Being financially strong helps Apple deal with any problems, ride any dip in profits and out perform their rivals. It also helps them to develop their products to catch up with advance technology, which is a vital element helps Apple to win other competitors

Apple’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals

Apple’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market

The online presence of Apple is strong, meaning it is ahead of many competitors. With the internet, Apple can introduce to customers their latest product and also their promotion. Internet helps them to outreach to international market and expand their reputation. It 's also a good way to distribute their products to their customers. Customers can easily choose and buy products through online service

Apple has an extensive customer base, which is a major strength regarding sales and profit. These customers also help them to widespread their reputation, which makes them become stronger brand

Apple’s marketing strategy has proved to be effective with various promotion and offers , helping to attract customers to buy their products and raising their profiles, profits

Strong supplier relationships is also a vital element that helps them to do well in their overall...
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