Annul Report Vf
5 Powerful Brands That Never Stand Still
2012 Annual Review & Performance Update
+
A Snapshot Of Other VF Brands On The Move
2012 Annual Review & Performance Update
Contents:
Made to laSt:
6
The North Face®
12
Vans®
18
athletedriven
Change inC.
Timberland®
24
SeCond nature
Jeanswear
re-Made to laSt
+
2012 SnapShotS
A look around the world of VF.
The close partnership between The North Face® brand and its athletes drives its success.
The Vans® brand is the original action sports and youth culture icon. But you can’t stay original by doing what you’ve always done.
Creating innovative, environmentally responsible products consumers love is second nature to the Timberland® brand.
A focus on consumer-centric innovation drives the Wrangler® and Lee® brands to constantly invent new products and reinvent older ones.
4
to our shareholders
Eric Wiseman Chairman, President & Chief Executive Officer
28
VF Performance Update
Bob Shearer Senior Vice President & Chief Financial Officer
VF Brands At-A-Glance operating Committee Board of Directors the Last Word
34 35 36 38
revenueS greW 15% reaChing a reCord
$10.9 B
37% oF total revenueS international revenueS reaChed
$1.3 B
CaSh FloW FroM operationS WaS a reCord
21% oF total vF revenueS
direCt-to-ConSuMer aCCounted For
to our Shareholders:
2012 was another year of records for VF— record revenues, record margins, record earnings and record cash flow from operations. It was a year that revealed the strength of our company and business model.
VF has unique strengths that provide us with an enduring competitive advantage, including: • A diverse portfolio of more than 30 brands that combine a rich, authentic heritage with new product innovation to reach a broad array of consumers in every market; • A consumer-centric approach to product development, backed by comprehensive research, that is helping us forge
2012 Annual Review & Performance Update
+
A Snapshot Of Other VF Brands On The Move
2012 Annual Review & Performance Update
Contents:
Made to laSt:
6
The North Face®
12
Vans®
18
athletedriven
Change inC.
Timberland®
24
SeCond nature
Jeanswear
re-Made to laSt
+
2012 SnapShotS
A look around the world of VF.
The close partnership between The North Face® brand and its athletes drives its success.
The Vans® brand is the original action sports and youth culture icon. But you can’t stay original by doing what you’ve always done.
Creating innovative, environmentally responsible products consumers love is second nature to the Timberland® brand.
A focus on consumer-centric innovation drives the Wrangler® and Lee® brands to constantly invent new products and reinvent older ones.
4
to our shareholders
Eric Wiseman Chairman, President & Chief Executive Officer
28
VF Performance Update
Bob Shearer Senior Vice President & Chief Financial Officer
VF Brands At-A-Glance operating Committee Board of Directors the Last Word
34 35 36 38
revenueS greW 15% reaChing a reCord
$10.9 B
37% oF total revenueS international revenueS reaChed
$1.3 B
CaSh FloW FroM operationS WaS a reCord
21% oF total vF revenueS
direCt-to-ConSuMer aCCounted For
to our Shareholders:
2012 was another year of records for VF— record revenues, record margins, record earnings and record cash flow from operations. It was a year that revealed the strength of our company and business model.
VF has unique strengths that provide us with an enduring competitive advantage, including: • A diverse portfolio of more than 30 brands that combine a rich, authentic heritage with new product innovation to reach a broad array of consumers in every market; • A consumer-centric approach to product development, backed by comprehensive research, that is helping us forge