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The Impact of Japanese Comics and Animation in Asia
By Ng Wai-ming
Photo : © Fujiko Pro, © Nintendo, © SANRIO CO., LTD.

Japan is a manga superpower. It has replaced the United States as the world’s largest exporter of comics and animation. In Asia, Japanese comics and animation have been very popular and influential from the 1980s to the present. Nowadays, almost all Asian nations have their own editions of Japanese comics and their televisions show Japanese animated series on a daily basis. Different forms of Japanese comic and animation culture, such as comic café (manga kissha), comic rental, dojinshi (amateurish manga) and cosplay (costume play), have penetrated the consumer culture in major Asian cities. Merchandise of Japanese cartoon characters, such as Hello Kitty, Doraemon, Chibimaruko-chan, Crayon Shinchan, Sailormoon, Dragonball, Tare Panda, Pokemon, and Digimon is very popular among Asian children and young people. Asian businessmen also make use of Japanese cartoon characters to promote their products or services. Japanese manga has played a role in changing the youth culture and the people’s perception of Japan in Asia. Youngsters in Asia are crazy about things Japanese. Unlike their grandparents and parents, they hold a positive image of Japan. To them, Japan is the land of Hello Kitty, Pikachau, Doraemon, Ultraman and Final Fantasy. This article looks into the impact of Japanese comics and animation in Asia, focusing on Asian comic and animation production as well as Asian popular culture and entertainment industry. Hong Kong and Taiwan, two consumption centers of Japanese comics and animation in Asia, are used as main examples for analysis.

China, Singapore and Korea are also discussed briefly for comparison. Japanese Impact on Asian Comic and Animation Production Most Asian comic and animation artists are under very strong Japanese influence in terms of drawing, format, atmosphere, perspective, story and plot, and the

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