Preview

Hello Kitty case study

Good Essays
Open Document
Open Document
951 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hello Kitty case study
1.0 Introduction

Hello kitty is a cartoon character of a small white cat that looks kind, sweet and cute, with a button nose, two black dot-eyes, six whiskers and a ribbon in her hair. Hello kitty has no mouth and this represents a major source of emotional association for buyers and buyers can put many different feelings to the little cat. Owners and their cat can be happy, sad and cheerful or any other feelings that user wishes to feel.

Hello Kitty was firstly introduced in Japan in 1974 and is a segment of Japanese popular culture and hello kitty is a Japanese bobtail cat also knows as kitty white. Currently hello kitty is 40 years of age; hello kitty trademark is worth over 5 billion annually worldwide.

2.0 What the appeal of Hello Kitty? What needs does it fulfill?

Hello Kitty appeal is success in Japan to the prevalence of the Kawaii culture in the country. The Japanese, regardless of their age, were known to have a passion for 'cute' objects. 'Kawaii' itself mean cute. Hello Kitty not only popular among kid but for adult too. They describe as 'kidult', the combination of 'kid' and 'adult'. It attracts user who love pink and cat.

For instance, it was considered normal for grown women in Japan to be seen with mobile phone cases that were adorned with cartoon characters, or for banks to print check books with pictures of cartoons. The postal department issued stamps featuring popular cartoon characters. Even the Japanese government used Hello Kitty as tourism campaign in Hong Kong and China.

Hello Kitty is fulfilling the need of belonging and love. She has become a friend and has its own social fans. People will feel happy when they buy it for their self or receive it as a gift. The appearance and cuteness make people happy when they see it. It becomes collectable items and fans become happy when they can collect all the various looks of Hello Kitty.

3.0 What make Hello Kitty distinctive in its early years from other dolls, and what

You May Also Find These Documents Helpful

  • Good Essays

    calls Nana. Nana has nurtured and cared for the girl and her little brother, Mario, since birth.…

    • 2340 Words
    • 10 Pages
    Good Essays
  • Good Essays

    hello kitty essay

    • 1366 Words
    • 5 Pages

    "It seems predictable enough to have her adopted as a diplomatic envoy," she says. "That has been the way of the 'Cool Japan' bandwagon for a few years now, and relations with China are no healthier. It seems a bit farcical to select Hello Kitty, however: as if a dumbed-down cultural icon that was cool in her retro boom in the 1990s, and which Chinese teenagers dig, can somehow do something significant to alter the gnarly and difficult state of China-Japan relations."…

    • 1366 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Beanie Babies Phenomenon

    • 3360 Words
    • 14 Pages

    Beanie Baby phenomenon has really opened a lot of eyes in the toys industry, especially, because this phenomenon was sustained in an industry that is known to be very turbulent based on the fact that, there are a lot of substitutes that come into the industry everyday, moreover, the excitement that these toys create, only can last for a short period of time as buyers in this market (usually children) tend to have an inconsistent buying behaviour and unpredictable majority of the time. This was not the case for Beanie Babies.…

    • 3360 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Cuteness and Kawaii essentially means childlike; it celebrates sweet, adorable, innocent, pure, simple, genuine, gentle, vulnerable, weak and inexperienced social behavior and physical appearance. (Kinsella, 1995) The word Kawaii was first appeared in the book - Konjaku Monogatari Shyu in the 12 century Heian period (Heian Jidai) Japan. Up until the early Edo period (Edo Jidai), the negative sense of Kawaii faded away, position emotional implications such as “Sympathetic” “likeable” became the mainstream, and the word Kawaii began to borrow Chinese Character…

    • 1647 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    6. At the beginning she is excited and glad that she is going to the park with her beloved fur. At the end, she is devastated. She is a developing character as she realizes what others truly think about her.…

    • 648 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    She is a petite, young, vibrant woman who is one of my best friends. Her smile lights up an entire room. An aurou is around her that makes you want be near her. She has brunette hair. Her eyes are brown with a sparkle that draws you in. No matter the day, she is bursting of life and happiness.…

    • 579 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    cat on the go

    • 6238 Words
    • 25 Pages

    cat’s life or as small as welcoming someone with a smile and a cup of tea.…

    • 6238 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Recently, the Kronic Kitten's had the pleasure of meeting up with the staff at PharmaCann dispensary located in Missisauga, Ontario. PharmaCann is new dispensary and is the first medical cannabis dispensary to open up in the Mississauga area. The dispensary is located on Drew Road, which conveniently is not far from the Toronto airport. PharmaCann is open seven days a week to help serve patients with only the highest quality medicinal cannabis products.…

    • 375 Words
    • 2 Pages
    Good Essays
  • Good Essays

    s. tv and animation shows within the Nineteen Sixties and has become progressively well-liked as a result of shows like "Hello Kitty," that was introduced into the u. s. in 1976 and "Naruto." hi Kitty has become a trademark within the u. s. and has targeted young youngsters, notably ladies, with merchandise like purses, jewellery and covering. As individuals from different countries begin to observe anime, several conjointly begin to check the culture that gave birth to anime. Japan has influenced America's animated movies and comics, most in order that Americans typically watch subtitled anime from…

    • 455 Words
    • 2 Pages
    Good Essays
  • Good Essays

    "A Japan Experience: Social Customs." _A Japan Experience: Social Customs_. N.p., n.d. Web. 10 Oct. 2012. <http://media.berlinschools.org/~dbosso/japan/customs.htm>.…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The 1950's Barbie Doll

    • 670 Words
    • 3 Pages

    Today, Barbie is the most popular doll in the world. She is a worldwide fashion muse and pop culture icon for girls all ages. The Barbie doll has been a controversial toy that has changed over the years. These changes have been due to changing fashions, careers, interests and beliefs over the decade’s occupations, and ethnicity has been very obvious over the years but even her face and body has changed. But, since the beginning of time, toys have been an indicator of the way society behaves, and how they interact with their children.…

    • 670 Words
    • 3 Pages
    Good Essays
  • Good Essays

    numbered (with the exception of the ace, king, queen, and jack) and contained a heart, diamond,…

    • 1681 Words
    • 7 Pages
    Good Essays
  • Good Essays

    a favorite toy, and may be referred to by (English-speaking) toddlers as blankey and lovey. Cuddly toys are sometimes carried in emergency vehicles and police patrol cars, to be given to children involved in an accident or traumatic event, to provide them comfort.…

    • 4888 Words
    • 20 Pages
    Good Essays
  • Satisfactory Essays

    In the short story of “Miss Brill” by Katherine Mansfield, Miss Brill is a lonely, old woman who sits in a park and waits for people to come near so she can listen in on their conversations. She becomes so caught up in the conversations of others and the world around her that it makes her forget about her own loneliness. But sadly, it also distorts the image she has of the world around her. The first encounter of this is in the beginning of the story when she pulls out the fur in the box and “rubbed the life back into the dim little eyes”. Miss Brill makes this inanimate object personified by giving it a voice when it says “What has been happening to me?”. This object is a key part in the story because she keeps it with her like her little “side-kick” because she has no one else to talk with. Because she has no one else to interact with, she feeds off of other people’s conversations, relationships, and behaviors. The little fur pelt symbolizes the only friend that she has.…

    • 623 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Ms. Kitty

    • 492 Words
    • 2 Pages

    I would define a vulnerable population like Mary de Chesnay states in her book “Vulnerable Populations: Vulnerable People, “Vulnerability is a general concept meaning “susceptibility,” and its specific connotation in terms of health care is “at risk for health problems” (De Chesnay & Anderson, 2008, 3). I would also add Aday’s (2001) definition to this, “Vulnerable populations are those at risk for poor physical, psychological, or social health (De Chesnay & Anderson, 2008, 3).…

    • 492 Words
    • 2 Pages
    Good Essays

Related Topics