Analyze How the Appropriate Integration of ‘Green It’ Can Allow a Company to Achieve Competitive Advantage and Implement a Sustainable Environmental Policy?
Brunel University Pre-sessional language course-8 weeks
Analyze how the appropriate integration of ‘Green IT’ can allow a company to achieve competitive advantage and implement a sustainable environmental policy?
Student name: Xiaoting Huang
Student number: 1216357
Date of submission: Aug 23th , 2012
Word count: 2296 words
Contents
1. Introduction 2 2. Literature Review 2 2.1 Definition of Green IT 2 2.2 Green IT can improve company’s competitiveness 2 2.2.1 Cutting cost 2 2.2.2 Increase profit 2 2.3 Green IT can create a more sustainable environment 2 3. Discussion 2 3.1. Green in the office 2 3.2 Green in the data center 2 3.3 Green in software virtualization 2 4. Conclusion 2 5. References 2
1. Introduction
With the widespread use of computer in every aspect of people’s life, the problem which brought by computer cannot be ignored any more. IT has a negative environmental impact in every stage of a computer’s life: production; use; disposal, causes environmental problems. Every year a ton of carbon dioxide is produced by every single computer. (Murugesan S., 2008). According to the Silicon Valley Toxics Coalition, e-waste has been the fastest-growing part of the waste stream. During electronics production, many toxic materials are used such as lead, mercury and cadmium which have been linked to cancer and other disease (Maleshefski and Tiffany, 2007).
"Green IT" is often used in industrial and IT areas, whereas it lacks a precise definition. A Green IT expert , Murugesan (2008) gives the definition of Green IT:’the study and practice of designing, manufacturing, using and disposing of computers, servers, and associated subsystems—such as monitors, printers, storage devices, and networking and communications systems — efficiently and effectively with minimal or no impact on the environment.’This essay will attempt to evaluate and analyze the effect of appropriate Green IT integration in terms of improving company’s
Analyze how the appropriate integration of ‘Green IT’ can allow a company to achieve competitive advantage and implement a sustainable environmental policy?
Student name: Xiaoting Huang
Student number: 1216357
Date of submission: Aug 23th , 2012
Word count: 2296 words
Contents
1. Introduction 2 2. Literature Review 2 2.1 Definition of Green IT 2 2.2 Green IT can improve company’s competitiveness 2 2.2.1 Cutting cost 2 2.2.2 Increase profit 2 2.3 Green IT can create a more sustainable environment 2 3. Discussion 2 3.1. Green in the office 2 3.2 Green in the data center 2 3.3 Green in software virtualization 2 4. Conclusion 2 5. References 2
1. Introduction
With the widespread use of computer in every aspect of people’s life, the problem which brought by computer cannot be ignored any more. IT has a negative environmental impact in every stage of a computer’s life: production; use; disposal, causes environmental problems. Every year a ton of carbon dioxide is produced by every single computer. (Murugesan S., 2008). According to the Silicon Valley Toxics Coalition, e-waste has been the fastest-growing part of the waste stream. During electronics production, many toxic materials are used such as lead, mercury and cadmium which have been linked to cancer and other disease (Maleshefski and Tiffany, 2007).
"Green IT" is often used in industrial and IT areas, whereas it lacks a precise definition. A Green IT expert , Murugesan (2008) gives the definition of Green IT:’the study and practice of designing, manufacturing, using and disposing of computers, servers, and associated subsystems—such as monitors, printers, storage devices, and networking and communications systems — efficiently and effectively with minimal or no impact on the environment.’This essay will attempt to evaluate and analyze the effect of appropriate Green IT integration in terms of improving company’s
References: Anon., 2008. How green IT measures up. Insight.[Internet]Available at: http://www.eweeks.com [Accessed August 17,2012] Computing, G., 2008 Faucheux, S. & Nicolaï, I., 2011. IT for green and green IT: A proposed typology of eco-innovation. Ecological Economics, 70(11), pp.2020–2027. Available at: http://linkinghub.elsevier.com/retrieve/pii/S0921800911002084 [Accessed August 16, 2012]. Jaswal, B.A., 2011. Adopting and Implementing Green green applications on a sustained basis is. , 9(1), pp.3–7. Mingay, S., 2007a. 10 Key Elements of a ’ Green IT ' Strategy. , (December). Nanavati, J. & Comm, S.G.M.C., 2012. Green IT Implementation through Cloud-based Email. , 1(2231), pp.1–4. Preimesberger, B.C., 2007. As companies work to make their systems and operations more energy-efficient, data shows that going green doesn’t have to mean going into the red. , pp.42–45.