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Hitting the High Notes
FICCI-KPMG Indian Media and Entertainment Industry Report 2011

kpmg.com/in

© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

Hitting the High Notes

© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

FOREWORD
© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

Welcome to the 2011 edition of our annual Indian Media and Entertainment (M&E) industry report. At the very outset, FICCI would like to thank KPMG, our Knowledge Partner, for their ongoing commitment to the conceptualization and development of this report at our behest. Bolstered by increased advertising spends in 2010, the M&E industry witnessed a significantly improved growth rate compared to 2009. The year was full of interesting developments with an influx of new content distribution platforms, growing regional markets, surge in DTH subscriber base, and the eventual 3G auction and rollouts. Over the next few years, these trends are expected to change the dynamics of the M&E industry, and the future looks extremely promising! However, the media universe is increasingly becoming more complex, specialized and fragmented. Today for media businesses, it has become essential to understand rapidly changing consumer behavior and preferences. These learnings could then be utilized to help build focused content, marketing and delivery strategies for each target audience segment. Moreover, in order to become high performance enterprises, companies will need to evolve in a manner in which they distribute content over secure platforms, optimize costs and adopt best practices in operations. FICCI acknowledges the valuable inputs provided by the Media & Entertainment industry players who have graciously devoted time to share their views in helping KPMG put this report together.

Yash Chopra Chairman, FICCI Entertainment Committee

Karan Johar Co-Chairman, FICCI Entertainment Committee

2010 has been the year of resurgence for the India Media & Entertainment (M&E) industry. The year saw growth in advertising revenues for the industry as a whole after the subdued performance of 2009 owing to the impact of the economic turmoil world over. Subscription revenues continued to grow at a healthy rate as India is still a nation with low media penetration and significant growth potential. Some the cost optimization initiatives adopted in the previous year continue to benefit industry players. Many companies also have begun to deepen their focus on consumers and their understanding of media consumption behavior through robust research . This year we requested some senior industry executives to share their experiences on the benefits of monitoring consumer behavior and internalizing the same in content and audience strategies. The year saw landmarks in terms of the highest grossing Indian film, unprecedented growth in the DTH platform, digital music sales surpassing that of the physical formats, onset of 3G and the government's regulatory push towards digitization and addressability. We are looking forward to 2011 being a very exciting year in terms of growth for the industry with increasing penetration of traditional and new media, evolving content and delivery platforms and improving top line and bottom line growth for companies. The overall M&E market in India is expected to grow at a compounded annual growth rate of 14 percent per annum through 2015 to reach INR 1.3 trillion. Factors like the potential for penetration of different mediums, greater segmentation of...
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